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Your absence from marketing events is damaging your business prospects

With only a week to go until OTB grace Prolific North’s Marketing Show North, we take a look at how your continued absence from marketing…

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Falling out of love with Valentine’s Day

It’s that time of year again. Synthetic romance is in the air and we’re all encouraged to take part in the name of Valentine’s…

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The launch of Umbraco 8

We didn’t know when it would happen, but it finally has. As an Umbraco Registered Partner, the long-awaited launch of Umbraco 8 is a welcome one….

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The rise of a nomadic workforce

Ahh, the joys of working from home. An extra hour in bed, not having to change out of pyjamas and the comfort of working…

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Fyre Festival – a millennial marketing masterclass

What’s the key thing we’ve learned from the Fyre Festival marketing con? If it sounds too good to be true, then it probably is….

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Leeds is everything it’s cracked up to be

Berlin, Copenhagen and Lisbon are all considered to be some of the ‘coolest’ places in Europe. However, in 2019 there is somewhere a little…

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2019 Resolutions

The fog from a booze-fuelled Christmas and New Year’s Eve has now settled and our eyes are firmly set on 2019. People across the…

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‘Switch off’ feature a safe bet with Barclays

Banks are institutions involved in borrowing and lending money. They take customer deposits and in return pay those customers an annual interest rate. Then,…

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The best Christmas ads of 2018

Christmas – everyone’s favourite time of year. As soon as Bonfire Night is over, our premature festive excitement spills over into all facets of…

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Political advertising is in need of reform

The advertising industry has incredibly high standards. Advertisements of all manner are policed, from online adverts to billboards. Those who wish to utilise these…

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Examining the ethics of corporate gift giving

As the festive season intensifies, businesses up and down the country will be preparing presents for more than just family and friends. Today, the…

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‘Tis the season for peak discounts – how to stay profitable

The sales season is upon us. Traditionally, savvy shoppers can use this time of year to maximise savings in the Boxing Day or January…

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Scooter firm Bird asks for a push start as they target commuters in London

If you were to poll a thousand people who work in London about the worst part of their day, I’d guess that 80% and…

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Greggs: Masters in baking & marketing

Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights fit for…

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Axing Apu just won’t do

The Simpsons first graced television screens nearly 30 years ago and has since been a staple in the comedy diets of many ever since. The…

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Halloween needn’t be a one day throwaway event

It’s nearly that time of year again. Children sport strange outfits in the attempt to secure more sugar than they can physically carry home….

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A different way of thinking – the advantages of cognitive diversity

Making a case for diversity within the workplace is nothing new. However, when we hear the word ‘diversity’ most of us will naturally think…

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The unenviable task of being a Facebook moderator

Social media’s reach on modern society is growing and so is our dependency on it. But as its grip on society and how it…

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National Album Day

The inaugural National Album Day takes place on Saturday 13th October to celebrate the much-loved 70th birthday of the format. The week-long event hopes to reignite…

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Why bringing your marketing in-house isn’t always the answer

A company is launched, and it outsources its marketing to an experienced agency. The agency helps the company increase revenue and grow as a…

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Broadcasting live sport: a new frontier for Amazon?

Our TV habits are changing. They have been for some time now. More and more of us are choosing to view content when it…

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What brands can learn from the Nike – Kaepernick campaign

Marketers sometimes like to take risks. It draws attention to a brand and gets people talking, driving engagement and social media buzz. Sometimes brands need to…

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Working to live or living to work?

Trying to achieve the correct work-life balance can often feel like a minefield. Juggling the pressures of meeting work deadlines and family life often…

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Reddit for marketing? Your content strategy could thank you

Reddit is rarely featured in discussions of marketing strategy. In fact, it wouldn’t be difficult to imagine that very few marketers have ever used…

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