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Welcome to the OTB blog.

  • Jan 9, 2018
  • Posted by Becky

Return on Relationship, not ROI

Move over ROI, there’s a new measurement on the block....

  • Jan 2, 2018
  • Posted by Becky

The 2018 marketing trend roundup

Commentators have been busy making predictions, and we’re bringing you the roundup....

  • Dec 20, 2017
  • Posted by Becky

Can Twitter Promote Mode boost waning popularity?

Once second only to Facebook, Twitter has had to work hard to compete with booming social media. Can its new Twitter Promote Mode save the day?...

  • Dec 13, 2017
  • Posted by Becky

How to build a robust YouTube marketing strategy

YouTube marketing is not without its challenges, but crafting a strong strategy can make it a useful platform....

  • Dec 5, 2017
  • Posted by Becky

What does it meant to be a CMO in 2017?

Chief Marketing Officers have become commonplace, but what does the role mean in 2017....

  • Nov 29, 2017
  • Posted by Becky

What is dark social and why does it matter to marketers?

A blind spot in many marketing campaigns, dark social could be skewing your strategy....

  • Nov 22, 2017
  • Posted by Becky

You might be hiding from Christmas, but it’s only a month away…

We may be living in a state of denial, but it’s time to talk about Christmas....

  • Nov 14, 2017
  • Posted by Becky

How can brands make the most of the subscription economy?

No longer simply content to buy, consumers are demanding more....

  • Nov 7, 2017
  • Posted by Becky

How does contactless payment affect your marketing?

The decline of cash has changed the face of consumer purchasing, but what impact does this have on your marketing?...

  • Nov 1, 2017
  • Posted by Becky

Can organisations become too reliant on data?

Data has become essential to modern insight generation, but can marketers become too reliant on data?...

  • Oct 24, 2017
  • Posted by Becky

How to build a TV marketing strategy for the modern viewer

Viewing habits are constantly evolving, and TV marketing must keep pace with change....

  • Oct 18, 2017
  • Posted by Becky

How Snapchat is changing the nature of content marketing

Should Snapchat’s recent foray into content be seen as a benign venture or a major game changer?...

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