ThinkOTB Agency

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Why do businesses rebrand?

2023 saw so many businesses undertaking rebrands; Johnson & Johnson and Nationwide Building Society to name just two. It made us think – as…

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Sales & marketing alignment: how to maximise sales enablement

In our last blog we looked at the importance of sales and marketing working together and the opportunities this presents for improving business performance….

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Content marketing trends to consider in 2024

Videos, blogs, infographics, podcasts, case studies… How many of these do you browse before you make the decision to pick new tech, book a…

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Using a multi-media approach to reach your audience

Innovation in technology, along with increasing numbers of tech-savvy consumers, has meant a transformation in the way products and services are bought and sold….

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Why is brand diagnosis important?

Collectively, the UK’s leading 75 brands are now worth £282.9bn, (Kantar Sept 2022) and up to 90% of a brand’s total market value is based on intangible assets, such…

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ThinkOTB’s look ahead to 3 marketing trends that will be big in 2024

It’s that festive time of year again! The TV is bursting with Christmas ads, some are pulling at our heartstrings, others have us hoping…

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Unmasking the Marketing Magic: How Organisations Capitalise on Halloween

Halloween, originally rooted in ancient traditions, has transformed into a modern-day extravaganza celebrated worldwide. Beyond the costumes, spooky decorations, and trick-or-treating, Halloween has become…

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How important is brand advertising for delivering sales?

As marketers, how often have you been asked to justify brand advertising due to the perception that it’s frivolous and an indulgence that results…

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The impact of Consumer Duty on marketers

If you’re a financial services brand, a marketer working in the financial services sector, or part of an agency client service team with financial…

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Can Threads unseat Twitter as the go to app for real-time public conversations?

Where do you stand on the Threads v Twitter argument? With the recent launch of Meta’s text-based Twitter rival – Threads – is attempting…

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How integrated marketing strategies grow businesses by maximising engagement across the media mix

As the numbers of channels that consumers interact with increases, brands must continually adapt if want to maximise engagement with their customers. Truly integrated…

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We’re going on a Bear Hunt

This summer, ThinkOTB is supporting the Leeds Bear Hunt, a spectacular public art event that opened on July 1st across Leeds city centre. Organised…

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Was the King’s Coronation a marketeer’s dream?

No matter where you were this weekend you won’t have been able to miss the Coronation celebrations, for the Coronation of King Charles III. So, what did brands…

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How to apply direct mail techniques in a digital world

Direct mail marketing can often feel like the distant past. But, as DM is at the core of our marketing agency’s roots, we believe…

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Is print marketing making a comeback?

We’re so used to seeing social media ads, in-app advertising, newsfeed ads, that it’s easy to believe that print marketing isn’t relevant today. However…

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5 steps to creating your emotional marketing campaign

As marketers, we hear lots about creating emotion with our audiences and we know that the success of a marketing campaign is often down…

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What should marketers be thinking about in 2023?

Marketers might find themselves in a difficult position in 2023. There are so many exciting trends on the horizon for them to consider! It…

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Will there be more awards for ThinkOTB in 2023?

Creating brands and building websites is our bread and butter as a creative marketing agency. But, when that work creates a happy client and…

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Top marketing trends for 2023

52 weeks ago, who would have predicted we’d have had three different Prime Ministers, a cost of living crisis, and England would do so…

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‘Tis the season for Christmas ads!

The run up to Christmas is always typified by consumers eagerly awaiting Christmas ads. Particularly the John Lewis ads. This much-loved brand and their…

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Can hashtags still make or break a marketing campaign?

We’ve all been using hashtags for years now. At our marketing agency we think the # is still a powerful way of driving engagement…

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How is sustainability influencing your marketing strategy?

The topic of sustainability is gaining traction around the globe. Consumers are demanding a balance of value for money and products which cause little…

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Why TikTok is right for most brands

No longer just a Gen Z platform for dance routines and viral challenges. TikTok has a widening demographic and pretty much every type of…

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How can brands navigate the cost of living crisis?

With inflation rocketing to its highest level in 30 years and projected to rise to 10% this year, its not easy for UK consumers…

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