Blog
What Visa has really been doing behind the scenes
The way we pay has been put under the spotlight during the pandemic and more businesses than ever have been ditching cash for card…
Always-on innovation is key, but is it always easy?
A flow of small but powerful ideas is often the dream when organisations talk about increasing innovation. But creating ‘always-on’ business innovation isn’t simple….
How to use humour in advertising
Using humour in advertising is one of the most memorable ways to connect with your audience. People always remember something that makes them laugh….
Shivers up our spines: Great marketing campaigns
Working in a marketing agency, you never switch off! We see a great TV ad and scribble it down. You’ll see us stopping to…
When is it time for a rebrand? 5 signs
Things change. People, culture, the world; everything adapts to new surroundings, and that’s true for businesses, too. Sometimes rebranding is necessary to bring companies…
Local advertising: 5 effective ways to market to local audiences
It’s easy to forget the importance of local advertising. Particularly with many brands focused on spreading their message across the UK or globally! But,…
“Make the most of every opportunity” – Work experience learnings
Thanks to our universities, higher education colleges and the thriving marketing agency landscape, the pool of talented young people is growing incredibly fast in…
Leeds can’t keep a lid on innovation!
Innovation has always been the lifeblood of companies. As a marketing agency, we know that being the first to launch a product, the fastest…
5 ways to make great social media video content
Love it or hate it, there’s no denying that social media is one of the most powerful tools in a marketer’s belt. In fact,…
6 ways social media does great things
Social media is a controversial beast. For marketing agencies it signifies great marketing potential; during Covid, social media created connections and community; for some…
How does lateral thinking boost creativity?
Lateral thinking and creativity go hand in hand. As a marketing agency, creative problem solving is at the heart of everything we do. We…
What Euro 2020 can teach marketers
England played a strong match against Croatia on Sunday and although Southgate, the players and fans will all tell you different reasons for the…
How can the marketing industry drive inclusivity?
Discussing Pride month with our team, many of us feel that marketing agencies and the UK creative industry are open-minded. We believe thay are…
Schooling the next generation in creativity
We’re in no doubt incredible creative talent is alive in the North! This week ThinkOTB has been the host marketing agency kicking off School…
How can brands maximise the value of customer feedback?
No-one likes a boaster, especially not a boastful brand! As a marketing agency we believe brands should shout about what they can do for…
Brainstorming doesn’t work… so what does?
Ideas are king in every business. They inspire new products, new ways of working and new visions to drive companies forward. So what’s the…
What do food & beverage marketers need to know in 2021?
2020 was the year we rekindled our relationships with food and drink. Eating and drinking relieved boredom, cooking was escapism, and restaurant-standard takeaways were…
When happiness flows, creativity flows
A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive.
Easter: the right time for brand innovation
This year it feels like Easter will represent hope and a fresh start more than ever before. We have the ‘roadmap to normality’, the…
Can joy connect consumers to brands?
If a brand puts joy at the heart of its values and its marketing proposition, will consumers feel the joy and connect more with the brand?
How do businesses stay relevant over 30 years?
When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.
Cultural change comes from the outside, in
When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.
5 trends that will define marketing in 2021
When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.
Our perspective: receiving the Queen’s Award
Back in April we were announced as a winner of the Queen’s Award for Enterprise for International Trade for our outstanding sales growth in overseas markets. Now the Lord Lieutenant has been able to present ThinkOTB marketing agency with the award.
