Blog
Our perspective: receiving the Queen’s Award
Back in April we were announced as a winner of the Queen’s Award for Enterprise for International Trade for our outstanding sales growth in overseas markets. Now the Lord Lieutenant has been able to present ThinkOTB marketing agency with the award.
The Five Types of Creative You Probably Didn’t Know Existed
Have you ever wondered what type of creative you are? We imagine you didn’t know, but you could actually be any one of five…
Loyalty to your staff drives client retention
COVID-19 has left employees, businesses and clients feeling concerned about economic security and longevity. In the current economic climate, it’s critical for businesses to…
Innovation marketing prevents blindspots and unlocks potential
Whether you’re deciding which candidate to hire, which supplier to use, which strategy to pursue, or which idea to develop – the ability to…
Introducing a new perspective on marketing: innovation marketing from ThinkOTB
Our customers are demanding more of our innovation services along with our creative marketing agency services to give a new perspective on their marketing and business challenges. So OTB Agency has rebranded to ThinkOTB, the innovation marketing agency
Virtual meetings are here to stay, so get used to them
At the start of this year, the only two words that could have produced more anxiety than ‘meeting’ would have been ‘virtual meeting’. Thankfully,…
The most popular types of creatives across the UK
We hear the word creative A LOT, but what does it actually mean to be creative and how do you measure how creative you…
Moulding success with Chase Plastics
From the outside looking in, the plastic recycling industry can seem unglamorous. It has for too long operated on the single minded proposition of…
Winning the Queen’s Awards for International Trade: Interview with OTB Chairman Mark Davies
Here at Think OTB Marketing and Advertising Agency we were pretty impressed when our Chairman announced to us all that we had been awarded…
School of Thought: The Final Standings
Back in March of this year, Think OTB Agency teamed up with 11 other Leeds based advertising and marketing agencies, lending their collective industry…
Only a true partnership wins Board buy-in
Creating a brand identity is about so much more than looking attractive on the outside. It’s about creating something that rings true to the…
Will RBGs change your workplace?
In these topsy turvy times, strong leaders and respected change-makers are needed more than ever before. On Friday, inspirational US Supreme Court Justice Ruth…
Back to business means back to innovation
Marketers need to make innovation a new habit to survive this Covid world. This blog sets out practical ways to identify growth opportunities.
Is ‘Innovation Marketing’ uncontested market space?
Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives profitable growth across the business in every industry sector
How do you build a happy brand?
Happy brands are chosen more often by consumers, so how can marketers and marketing agencies build happy brands? Here are our top 5 ways
How to create a workplace where everyone thrives
Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of workplace well-being proposed by the ‘founder of Positive Psychology’, Dr Martin Seligman. #HappinessHappensMonth
When happiness flows, creativity flows
A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive. #HappinessHappensMonth
Why trust is key to your marketing strategy – and how to build it
It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial…
How to create an authentic brand
I’ve been thinking about the Which? report by Andrew Laughlin that identified key problems with modern marketing. They created and promoted fake health advice…
5 essential advertising and marketing books
Ever heard the phrase “Standing on the shoulders of giants”? It’s not just the title of a mediocre Oasis album. It’s a phrase that…
In celebration of School of Thought
At the beginning of 2020, OTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved…
Advertising agency ethics. The number one quality you should look for when adding an agency to your roster.
How are you supposed to choose a marketing agency with all the different options available to you? There are lots of considerations to look…
Top tips when looking for marketing and advertising support
With so many advertising and marketing agencies out there, how do you go about finding the right one for you? We decided to ask…
The forgotten hero of British Adland. Yorkshire’s own Colin Millward.
When you work in marketing you hear a lot of the same names celebrated. Names like David Ogilvy, Bill Bernbach, Trevor Beattie and John…
