Blog
TV must adapt or die trying
Picture it now: your parents call your name to let you know your favourite programme is about to begin. You make your way from…
Why does everyone’s favourite time of year arrive earlier with every passing year?
Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It…
Advertising in gaming is much more than mere child’s play
Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may…
Channel 4 wear criticism as a badge of honour
Channel 4 is different to other broadcasters. It was made to be different. It pushes the boundaries and challenges viewers where others are too…
Could hyper-specialist shops save our high street?
The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the…
Substance should always be valued over style
Pretty things are nice to ogle at but they’re seldom useful. Hence why most people place more value on substance over style. The way…
The Great Hack: the dark side of data
Data is a priceless asset. It’s no longer something trawled over exclusively by nerds. For a creative marketing agency like OTB, data is essential…
For art’s sake
Dull. Devoid of colour. Depressing. That’s what our lives would be like without art. Which makes it all the more puzzling why we don’t…
Do the ends ever justify the means?
Cast your minds back to March of this year; a bright pink boat and hundreds of flip flop wearing folk had set up camp…
Gender stereotypes in advertising are a relic of the past
The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in…
Not everyone is going to like you. Accept it and move on
“Not everyone is going to like you, sweetheart” is a message our parents would tell us that we’d all do well to remember. At…
Looking back: the power of nostalgia in advertising
Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and…
The changing face of stock images
Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of…
Anything but scraping the barrel: the beer scene in Leeds
Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous…
Marketing with pride
Summer is fast approaching which means intermittent spells of sunshine and brands displaying rainbow flags in a half-baked attempt to show support for Pride…
How to treble your marketing results
Do you want to squeeze as much as you can from your marketing investment? Tracking and improving the efficiency of your marketing activity is…
Celebrity endorsements: do they work?
Celebrities. They’re just better than us, aren’t they? They’ve got better hair, bodies that look like they were sculpted by Greek Gods and lead…
Finding your voice
The way you choose to communicate with people is vitally important. It can be the difference between someone resonating with what you’re saying or…
Bouncing back from criticism
It takes broad shoulders not to be affected by criticism. It’s effectively being told that what you’re doing isn’t measuring up. When it’s concerning…
13 ways your office can reduce its carbon footprint for Earth Day
Our planet is home to millions of species that we know and love, and many more that are yet to be discovered. Unfortunately, these…
Manufactured controversy
As a creative marketing agency, consider every eventuality of a campaign that we put our name to. The negative connotations of words, the way certain…
7 ways to stay fit in the office
When diplomatic representatives from 50 countries met to form the United Nations in San Francisco on 24th October 1945, one of the things they discussed…
How to resist the rise of automation
Ahh, the modern world. Don’t you just love it? It seems a day fails to pass without the introduction of a new technological advancement….
Disrupting the big tech monopoly to reignite competition
It’s hard to imagine a world without Facebook, Google, Amazon or Apple. Rewind twenty-five-years to the not so distant past and this was the…
