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Humans are emotional beings. We like to think that reason and reason alone informs our decisions, but how we feel is a much more…

Copy is the easiest way for you to communicate with your target audience. Words never have and never will be an afterthought that follows…

During Covid -19 we’ve spotted some really useful marketing insights from an unusual source… toilet rolls! People rushed to buy toilet rolls and premier…

Last week, normality was turned on its head. For everyone. Those of us who were fortunate to do so swapped the office for our…

At the start of the 20th century branding as we know it today didn’t really exist. There were no tone of voice documents, brand values…

We live in a brutal world. People wear their lack of empathy as a badge of honour, and we’re quick to mock when we…

Consumer habits changed A LOT in the tenties. Social media evolved from basic photo sharing, mobile phone usage grew higher than desktop browsing traffic and…

Aside from the food and presents Christmas is all about the music. Whether it’s a well-versed church choir, carollers on our doorstep or the…

Today is a scary day. I’m not referring to the imaginary ‘do or die’ Brexit deadline – it is of course Halloween. It isn’t for everyone,…

Twitter is a social media platform where people don’t take themselves too seriously, and they expect brands to follow suit. They expect them to…

Mental health is a topic high on everyone’s agenda and it’s high on the agenda here too at marketing and advertising agency OTB, and…

Advertising and history – what on earth do they have to do with each other? Quite a lot actually. It’s what we’re exploring in…

Once upon a time ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist…

Picture it now: your parents call your name to let you know your favourite programme is about to begin. You make your way from…

Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It…

Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may…

Channel 4 is different to other broadcasters. It was made to be different. It pushes the boundaries and challenges viewers where others are too…

The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the…

Pretty things are nice to ogle at but they’re seldom useful. Hence why most people place more value on substance over style. The way…

Data is a priceless asset. It’s no longer something trawled over exclusively by nerds. For a creative marketing agency like OTB, data is essential…

Dull. Devoid of colour. Depressing. That’s what our lives would be like without art. Which makes it all the more puzzling why we don’t…

Cast your minds back to March of this year; a bright pink boat and hundreds of flip flop wearing folk had set up camp…

The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in…

“Not everyone is going to like you, sweetheart” is a message our parents would tell us. It’s one that we’d all do well to…