Blog
‘Tis the season for peak discounts – how to stay profitable
The sales season is upon us. Traditionally, savvy shoppers can use this time of year to maximise savings in the Boxing Day or January…
Scooter firm Bird asks for a push start as they target commuters in London
If you were to poll a thousand people who work in London about the worst part of their day, I’d guess that 80% and…
Greggs: Masters in baking & marketing
Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights fit for…
Axing Apu just won’t do
The Simpsons first graced television screens nearly 30 years ago and has since been a staple in the comedy diets of many ever since. The…
Halloween needn’t be a one day throwaway event
It’s nearly that time of year again. Children sport strange outfits in the attempt to secure more sugar than they can physically carry home….
A different way of thinking – the advantages of cognitive diversity
Making a case for diversity within the workplace is nothing new. However, when we hear the word ‘diversity’ most of us will naturally think…
The unenviable task of being a Facebook moderator
Social media’s reach on modern society is growing and so is our dependency on it. But as its grip on society and how it…
National Album Day
The inaugural National Album Day takes place on Saturday 13th October to celebrate the much-loved 70th birthday of the format. The week-long event hopes to reignite…
Why bringing your marketing in-house isn’t always the answer
A company is launched, and it outsources its marketing to an experienced agency. The agency helps the company increase revenue and grow as a…
Broadcasting live sport: a new frontier for Amazon?
Our TV habits are changing. They have been for some time now. More and more of us are choosing to view content when it…
What brands can learn from the Nike – Kaepernick campaign
Marketers sometimes like to take risks. It draws attention to a brand and gets people talking, driving engagement and social media buzz. Sometimes brands need to…
Working to live or living to work?
Trying to achieve the correct work-life balance can often feel like a minefield. Juggling the pressures of meeting work deadlines and family life often…
Reddit for marketing? Your content strategy could thank you
Reddit is rarely featured in discussions of marketing strategy. In fact, it wouldn’t be difficult to imagine that very few marketers have ever used…
How to make marketing incentives work
Incentives used to be a staple of marketing. We’ve seen lots of discounted products or services, bonuses for referring a friend or even a…
What to remember when building a customer view strategy
Customer relations is in many ways a central tenet of modern marketing. Trust and relationships built between brand and consumer are key drivers of…
Why marketers shouldn’t ignore Pinterest
Of all the social media platforms that now exist in the world, from Facebook to Instagram to Snapchat and back through LinkedIn, one that…
The balancing act: how to be a socially responsible brand without alienating your customer base
It’s been a couple of weeks since President Trump visited the UK on official state business. He was met by widespread protests across the…
3 ways you can use Facebook Messenger for marketing
Facebook marketing has formed a key component of marketing almost since the dawn of social. As Facebook itself has realised the full potential of…
What is a Marketing Technology Stack and how can you build one?
The vast wealth of terminology used in discussions of marketing strategy can often be overwhelming. On top of that, keeping abreast of the latest…
How direct to consumer marketing is changing the game
Direct to consumer brands, who market their products and services directly to consumers, are re-writing the rules of the marketing industry and causing upsets…
Three World Cup adverts catching marketers’ attention
The World Cup has absorbed international attention for the past few weeks. It was a nail-biting match for England against Colombia on Tuesday night,…
Whatsuuupppp, dilly dilly?
Bud Light ‘relaunched’ in the UK last year. It’s not very nice. But neither is Budweiser. These two facts (and they are facts) are…
Why you should align sales and marketing
The terms ‘sales’ and ‘marketing’ are often used in conjunction with one another, whether in terms of job advertisements, department titles or conceptual discussions….
A marketer’s summer reading list
Summer is here. Holiday season is just around the corner. Many people use their holidays as an opportunity to spend some time doing all…
