ThinkOTB Agency

Blog

Reddit for marketing? Your content strategy could thank you

Reddit is rarely featured in discussions of marketing strategy. In fact, it wouldn’t be difficult to imagine that very few marketers have ever used…

Read more

How to make marketing incentives work

Incentives used to be a staple of marketing. We’ve seen lots of discounted products or services, bonuses for referring a friend or even a…

Read more

What to remember when building a customer view strategy

Customer relations is in many ways a central tenet of modern marketing. Trust and relationships built between brand and consumer are key drivers of…

Read more

Why marketers shouldn’t ignore Pinterest

Of all the social media platforms that now exist in the world, from Facebook to Instagram to Snapchat and back through LinkedIn, one that…

Read more

The balancing act: how to be a socially responsible brand without alienating your customer base

It’s been a couple of weeks since President Trump visited the UK on official state business. He was met by widespread protests across the…

Read more

3 ways you can use Facebook Messenger for marketing

Facebook marketing has formed a key component of marketing almost since the dawn of social. As Facebook itself has realised the full potential of…

Read more

What is a Marketing Technology Stack and how can you build one?

The vast wealth of terminology used in discussions of marketing strategy can often be overwhelming. On top of that, keeping abreast of the latest…

Read more

How direct to consumer marketing is changing the game

Direct to consumer brands, who market their products and services directly to consumers, are re-writing the rules of the marketing industry and causing upsets…

Read more

Three World Cup adverts catching marketers’ attention

The World Cup has absorbed international attention for the past few weeks. It was a nail-biting match for England against Colombia on Tuesday night,…

Read more

Whatsuuupppp, dilly dilly?

Bud Light ‘relaunched’ in the UK last year. It’s not very nice. But neither is Budweiser. These two facts (and they are facts) are…

Read more

Why you should align sales and marketing

The terms ‘sales’ and ‘marketing’ are often used in conjunction with one another, whether in terms of job advertisements, department titles or conceptual discussions….

Read more

A marketer’s summer reading list

Summer is here. Holiday season is just around the corner. Many people use their holidays as an opportunity to spend some time doing all…

Read more

3 things you should know about LinkedIn B2B marketing

When we talk about social media marketing, we often think about Facebook, Twitter and Instagram. In this discussion, LinkedIn is often neglected. Relatively few…

Read more

3 ways to keep your app marketing relevant

Mobile marketing and the age of ‘there’s an app for that’ seemed to dawn at lightning speed. New technologies and an almost insatiable demand…

Read more

3 things you need to know about data

After months of speculation, discussion and preparation, GDPR finally comes into effect this week. As organisations put the finishing touches to their strategies and updated policy…

Read more

Nailing your digital strategy

Digital strategy, what is it? The internet is turning into a never-ending expanse that we just can’t seem to catch up with. So, is…

Read more

Three ways to improve your email marketing

Email marketing is as old as email itself. It is a great tool for personalised campaigns and maintaining customer loyalty. Email campaigns remain a valuable…

Read more

The benefits of real time marketing

The benefits of real time marketing despite it not being new phenomenon. But, it has become increasingly popular thanks to the rise of social…

Read more

What does brand loyalty look like in 2018?

Building brand loyalty has, for a long time now, been a central tenet of many marketer’s objectives. While of course acquiring new customers is…

Read more

Location-based marketing essentials

As the numbers of smartphone users continue to rise and the availability of 4G and free-access Wi-Fi become staples of public spaces, location-based marketing…

Read more

Customer advocacy is the foundation for growth in Financial Services

As the financial services industry experiences an ever-accelerating level of change through consumer behavioural shifts and regulatory challenges, the race to be the customer’s…

Read more

3 ways augmented reality could change marketing

The marketing industry is constantly being shaped by technological developments and augmented reality is the next big thing. In the past 20 years alone,…

Read more

What does Instagram shoppable mean for the platform and brands?

Instagram was launched in 2010 and saw exponential growth in its early years. It has since become a mainstay of social media and has become…

Read more

All you need to know about GDPR

GDPR, or General Data Protection Regulation, comes into effect on 25 May 2018. Now only little more than a month away, the huge changes…

Read more