Blog
OTB takes a look at our favourite marketing campaigns this Father’s Day
In case you forgot, this Sunday 21st June is Father’s Day! If you haven’t already, now’s the time to get shopping, card writing and present…
How Brand Re-inventions Keep the Consumer Coming Back
A consumer’s perception of a brand is pivotal to that brand’s success. With so many great marketing campaigns out there, consumers can be easily…
Don’t know which marketing agency to choose? Don’t fear, OTB is here
In a sea of marketing jargon and infinite agencies to choose from to guide you through the storm, it can sometimes seem impossible to…
The three C’s you should consider as you build your new marketing strategy
Building a new marketing strategy can seem daunting, with so many opportunities and directions to take it can seem difficult to know where to…
How to unlock a winning integrated marketing strategy
The concept of integrated marketing strategies is a long-standing one. However, it can often be overlooked amidst corporate jargon and buzz words that so…
Top tips and tricks for a successful digital marketing campaign
Here at OTB we specialise in a wide range of marketing, from digital platforms to print, from B2B to B2C, brand development to strategy…
How to avoid a one size fit’s all policy when marketing your small business
One size doesn’t fit all when it comes to your marketing policy. So, this week Think OTB is looking at how best to create…
Social Media and the Spread of Viral Marketing
No longer the latest passing fad in a sea of marketing jargon, social media is here to stay. Like it or loathe it, for…
A Mother’s Touch: Mother’s Day Marketing
This Sunday 15th March its Mother’s Day. So, we thought what better time to celebrate all things mums and marketing… Like many a celebration, Mother’s…
Women in marketing
This Sunday, 8th March, is International Women’s Day and a chance to #MakeItHappen. We’ll be celebrating women’s achievements and call for greater equality around the world….
OTB takes a look at travel marketing
Booking a summer holiday to escape from our delightful British weather? You’ve probably never given much thought to the adverts that fuel your wanderlust,…
Why innovation and marketing should go hand in hand
Innovation and marketing mean very different things. Professionals specialising in each discipline occupy separate departments within the same organisation. This week Think OTB looks…
Our favourite Valentines marketing campaigns of recent years
Love is in the air: Our favourite Valentine’s day marketing campaigns of recent years. We’re feeling all loved up here at ThinkOTB, as this…
Why Mobile Marketing looks set to dominate this year
Think OTB is no stranger to the importance of mobile marketing; frequently creating innovative mobile campaigns for a wide variety of our clients. This…
The New Year Marketing Campaigns Honours
After all that counting down Think OTB is happy to wish you all a Happy New Year and welcome you into 2015! As always…
Ethical Marketing: Innocent Smoothies
In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week, we will…
Ethical Advertising: Dove
In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…
Clever Coca Cola Marketing
In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…
Our favourite marketing campaigns of 2012: Innocent
For the past nine years, Innocent Smoothies have released their ‘Big Knit’ marketing campaign. Their work aims to raise money for Age UK. The…
Creative Christmas: Charity Advertising
At this time of year, companies look for new ways to promote their products in a festive way in order to sell more goods….
