Blog
Why online and offline marketing should go hand in hand
It is easy to fall into the trap of thinking you have to choose between online and offline marketing, whether that’s in budget or…
The Coca-Cola marketing effect; three lessons we can learn from the kings
Often lauded and hailed for their pioneering marketing campaigns, Coca-Cola has become on of the giants of the marketing industry. Whether it is commentators’ annual…
3 ways to make YouTube work for your marketing strategy
No longer able to be called “up and coming”, video content is a vital part of marketing strategy. The statistics linked to video content…
3 takeaways from the Festival of Marketing 2016
The annual Festival of Marketing is always a big event in the calendar. The biggest and best brains in the industry come together to discuss successes…
Top tips to make your marketing budget go further
As we head into the second half of the year and advertising budgets show signs of wearing, it can be easy to fall into…
3 tips for creating topical, seasonal marketing campaigns
Creating seasonal marketing campaigns can be tough. In what is often a multi-faceted process involving emails and meetings a plenty, a team of designers…
3 marketing takeaways from the Olympics
Played out on a global stage, the Olympics is far more than an international sporting event. For many marketers it is the chance to…
Being Human; 3 tips for making your marketing more human
Having a strong humanity at the centre of your brand is invaluable. It goes a long way to creating an image that is accessible,…
3 marketing insights from the rise of Pokémon Go
Last week Pokémon Go took over the digitalised (and in fact real) world, and at incredible speed. Seeming to explode from obscurity, 2016’s take…
7 ways to keep customer experience at the heart of your marketing strategy
Customers are no longer loyal to a brand for its own sake. Hailed by Marketing Land as the “age of disloyalty”, it is more important than…
Going Native: three reasons marketers are embracing native advertising
Native advertising is big business, and a valuable tool for brands looking to market their product offering to targeted audiences. There are three key…
Three tips for using WhatsApp as a marketing tool
The popularity of using messenger apps to build relationships with consumers has blossomed in 2016, and this week it’s WhatsApp in the spotlight. From…
OTB’s top three tips for boosting your email marketing strategy
How good is your email marketing strategy? Email is proclaimed outdated and irrelevant time and again by industry commentators. Yet despite speculation, statistics show email…
The Power of Words in Marketing
Marketing has never been more diverse, more technology rich, and more open to creativity than today. With a wealth of platforms to choose from,…
Why marketers are eyeing up Periscope on its first birthday
The inherently fast-pace nature of social media means keeping on top of the latest trends can be a full time job. In case you…
How Artificial Intelligence is gaining ground in marketing
Artificial Intelligence has long been a favourite topic in popular culture. From Terminator to I, Robot; 2001: A Space Odyssey to The Matrix, there…
Why marketers should learn to love LinkedIn
Self-dubbed as ‘the world’s largest professional network’, since its launch in 2003 it is estimated that LinkedIn now has over 400 million users. According…
The right direction? The highs and lows of mapping your customer journey
The value of mapping the customer journey for your marketing strategy is high. You need to delve into the points of contact a customer…
How sensory marketing is taking the world by storm
We would take a guess you don’t pay much attention to your senses day to day in the office. Maybe the first taste of…
Mobile marketing and the mistakes you mustn’t make
Do you spend time working on your mobile marketing strategy? Mobile marketing has been steadily growing in popularity and scope for years now. Some…
An important milestone in advertising diversity
When you think back to your childhood, we bet you owned a Lego figurine or a Barbie doll. Maybe you owned both. These iconic…
The not-so-secret world of Snapchat advertising
There are a wealth of social media platforms on offer for marketers. With them, we can create dynamic, fast-paced campaigns with a global reach…
Yorkshire and Leeds: The home of marketing & advertising
When you say marketing, you may think of London, Madison Avenue or Publicis Paris. Sure, these iconic marketing powerhouses have had a global impact…
Conversion Marketing: How to convert your ‘almost customers’ into buyers
Converting your leads and ‘almost customers’ into buyers and consumers can be tough. This week, Think OTB is exploring the ins and outs of…
