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OTB’s top three tips for boosting your email marketing strategy

How good is your email marketing strategy? Email is proclaimed outdated and irrelevant time and again by industry commentators. Yet despite speculation, statistics show email…

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The Power of Words in Marketing

Marketing has never been more diverse, more technology rich, and more open to creativity than today. With a wealth of platforms to choose from,…

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Why marketers are eyeing up Periscope on its first birthday

The inherently fast-pace nature of social media means keeping on top of the latest trends can be a full time job. In case you…

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How Artificial Intelligence is gaining ground in marketing

Artificial Intelligence has long been a favourite topic in popular culture. From Terminator to I, Robot; 2001: A Space Odyssey to The Matrix, there…

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Why marketers should learn to love LinkedIn

Self-dubbed as ‘the world’s largest professional network’, since its launch in 2003 it is estimated that LinkedIn now has over 400 million users. According…

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The right direction? The highs and lows of mapping your customer journey

The value of mapping the customer journey for your marketing strategy is high. You need to delve into the points of contact a customer…

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How sensory marketing is taking the world by storm

We would take a guess you don’t pay much attention to your senses day to day in the office. Maybe the first taste of…

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Mobile marketing and the mistakes you mustn’t make

Do you spend time working on your mobile marketing strategy? Mobile marketing has been steadily growing in popularity and scope for years now. Some…

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An important milestone in advertising diversity

When you think back to your childhood, we bet you owned a Lego figurine or a Barbie doll. Maybe you owned both. These iconic…

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The not-so-secret world of Snapchat advertising

There are a wealth of social media platforms on offer for marketers. With them, we can create dynamic, fast-paced campaigns with a global reach…

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Yorkshire and Leeds: The home of marketing & advertising

When you say marketing, you may think of London, Madison Avenue or Publicis Paris. Sure, these iconic marketing powerhouses have had a global impact…

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Conversion Marketing: How to convert your ‘almost customers’ into buyers

Converting your leads and ‘almost customers’ into buyers and consumers can be tough. This week, Think OTB is exploring the ins and outs of…

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What should your New Year’s social media marketing look like?

Wherever you look this week, industry experts are making predictions about where 2016 will take the marketing world. What will be the biggest change…

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Shoppable Marketing This Holiday Season

It’s that time of year once again! Retailers rub their hands with glee at the increasingly frantic Christmas shoppers darting in and out of…

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The Internet of Things: a marketing revolution?

The digitalisation of marketing was arguably one of the most fundamental changes to shake up our industry in recent decades. In fact, it is…

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Focusing on personalisation in digital marketing

Personalised marketing is not new. Whether it is the simple use of your customer’s name to begin your marketing email or the introductory letter…

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OTB’s top tips for effective market research

When you have a great idea for a marketing campaign or a clear picture of where you want your brand to go next, you…

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Translating your marketing into customer loyalty

It’s a competitive world out there, we all know it. Lots of the biggest brands battle to be heard against the noise of those…

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How brands use music to make their marketing sing

Attracting the attention of an audience or potential consumer can sometimes be tough amongst all the noise of the marketing world, as organisations battled…

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OTB’s marketing round-up as the rugby world cup kicks off

This week has seen the start of the Rugby World Cup. All eyes are on Britain’s best stadiums as teams from around the world…

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What can marketers can learn from Jeremy Corbyn

This summer has seen one of the biggest shake ups of British politics for decades. The race for the Labour leadership has seen heated…

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How the hashtag has influenced marketing

Hashtags started as a simple tool for grouping similar topics of conversation. Over the years, they have become the go-to symbol for all things social media…

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All eyes on digital marketing: the results are in

2015 has been a whirlwind of a year for marketing so far. Yet one theme that has run throughout the year is the focus…

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OTB takes a look at the world of food marketing

Food marketing in many ways deserves to be seen as an industry all of its own. This diverse and constantly changing market offering seemingly…

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