Blog
3 marketing insights from the rise of Pokémon Go
Last week Pokémon Go took over the digitalised (and in fact real) world, and at incredible speed. Seeming to explode from obscurity, 2016’s take…
7 ways to keep customer experience at the heart of your marketing strategy
Customers are no longer loyal to a brand for its own sake. Hailed by Marketing Land as the “age of disloyalty”, it is more important than…
Going Native: three reasons marketers are embracing native advertising
Native advertising is big business, and a valuable tool for brands looking to market their product offering to targeted audiences. There are three key…
Three tips for using WhatsApp as a marketing tool
The popularity of using messenger apps to build relationships with consumers has blossomed in 2016, and this week it’s WhatsApp in the spotlight. From…
OTB’s top three tips for boosting your email marketing strategy
How good is your email marketing strategy? Email is proclaimed outdated and irrelevant time and again by industry commentators. Yet despite speculation, statistics show email…
The Power of Words in Marketing
Marketing has never been more diverse, more technology rich, and more open to creativity than today. With a wealth of platforms to choose from,…
Why marketers are eyeing up Periscope on its first birthday
The inherently fast-pace nature of social media means keeping on top of the latest trends can be a full time job. In case you…
How Artificial Intelligence is gaining ground in marketing
Artificial Intelligence has long been a favourite topic in popular culture. From Terminator to I, Robot; 2001: A Space Odyssey to The Matrix, there…
Why marketers should learn to love LinkedIn
Self-dubbed as ‘the world’s largest professional network’, since its launch in 2003 it is estimated that LinkedIn now has over 400 million users. According…
The right direction? The highs and lows of mapping your customer journey
The value of mapping the customer journey for your marketing strategy is high. You need to delve into the points of contact a customer…
How sensory marketing is taking the world by storm
We would take a guess you don’t pay much attention to your senses day to day in the office. Maybe the first taste of…
Mobile marketing and the mistakes you mustn’t make
Do you spend time working on your mobile marketing strategy? Mobile marketing has been steadily growing in popularity and scope for years now. Some…
An important milestone in advertising diversity
When you think back to your childhood, we bet you owned a Lego figurine or a Barbie doll. Maybe you owned both. These iconic…
The not-so-secret world of Snapchat advertising
There are a wealth of social media platforms on offer for marketers. With them, we can create dynamic, fast-paced campaigns with a global reach…
Yorkshire and Leeds: The home of marketing & advertising
When you say marketing, you may think of London, Madison Avenue or Publicis Paris. Sure, these iconic marketing powerhouses have had a global impact…
Conversion Marketing: How to convert your ‘almost customers’ into buyers
Converting your leads and ‘almost customers’ into buyers and consumers can be tough. This week, Think OTB is exploring the ins and outs of…
What should your New Year’s social media marketing look like?
Wherever you look this week, industry experts are making predictions about where 2016 will take the marketing world. What will be the biggest change…
Shoppable Marketing This Holiday Season
It’s that time of year once again! Retailers rub their hands with glee at the increasingly frantic Christmas shoppers darting in and out of…
The Internet of Things: a marketing revolution?
The digitalisation of marketing was arguably one of the most fundamental changes to shake up our industry in recent decades. In fact, it is…
Focusing on personalisation in digital marketing
Personalised marketing is not new. Whether it is the simple use of your customer’s name to begin your marketing email or the introductory letter…
OTB’s top tips for effective market research
When you have a great idea for a marketing campaign or a clear picture of where you want your brand to go next, you…
Translating your marketing into customer loyalty
It’s a competitive world out there, we all know it. Lots of the biggest brands battle to be heard against the noise of those…
How brands use music to make their marketing sing
Attracting the attention of an audience or potential consumer can sometimes be tough amongst all the noise of the marketing world, as organisations battled…
OTB’s marketing round-up as the rugby world cup kicks off
This week has seen the start of the Rugby World Cup. All eyes are on Britain’s best stadiums as teams from around the world…
