Blog
What can marketers can learn from Jeremy Corbyn
This summer has seen one of the biggest shake ups of British politics for decades. The race for the Labour leadership has seen heated…
How the hashtag has influenced marketing
Hashtags started as a simple tool for grouping similar topics of conversation. Over the years, they have become the go-to symbol for all things social media…
All eyes on digital marketing: the results are in
2015 has been a whirlwind of a year for marketing so far. Yet one theme that has run throughout the year is the focus…
OTB takes a look at the world of food marketing
Food marketing in many ways deserves to be seen as an industry all of its own. This diverse and constantly changing market offering seemingly…
The top tv marketing campaigns to get your creative juices flowing
TV advertising has long since been a go-to platform for brands seeking to connect with audiences. TV marketing campaigns create a wide reach and…
How the latest developments are revolutionising the marketing world
Marketing is no stranger to developments in technology. With each new gadget or platform comes another possibility for greater marketing scope. It promises improved…
The diversity and marketing question
The concept of diversity can be applied to many a business situation and is a central element of 21st century industry. When most people…
Why social responsibility is important in marketing
The concepts of ethics and social responsibility can often seem to be mere buzz-words in the midst of marketing jargon. While it is true…
How to keep your marketing and content relevant
The value of a strong marketing strategy and original, engaging content is well known for anyone in the industry. Whether an international blue-chip company…
Our top tips for rebranding your business
Creating the right branding can be crucial to projecting the right image for your company. It can help attract the right demographic of clients…
Bring some sunshine into your marketing campaign
Summer is a great time to go and promote your brand or business. The summer solstice is fast approaching, and so are the summer…
Information, the most valuable currency in Marketing
Consumers like a bit of insight-driven personalisation that addresses a real need in their life, so information is one of the most valuable currencies…
OTB takes a look at our favourite marketing campaigns this Father’s Day
In case you forgot, this Sunday 21st June is Father’s Day! If you haven’t already, now’s the time to get shopping, card writing and present…
How Brand Re-inventions Keep the Consumer Coming Back
A consumer’s perception of a brand is pivotal to that brand’s success. With so many great marketing campaigns out there, consumers can be easily…
Don’t know which marketing agency to choose? Don’t fear, OTB is here
In a sea of marketing jargon and infinite agencies to choose from to guide you through the storm, it can sometimes seem impossible to…
The three C’s you should consider as you build your new marketing strategy
Building a new marketing strategy can seem daunting, with so many opportunities and directions to take it can seem difficult to know where to…
How to unlock a winning integrated marketing strategy
The concept of integrated marketing strategies is a long-standing one. However, it can often be overlooked amidst corporate jargon and buzz words that so…
Top tips and tricks for a successful digital marketing campaign
Here at OTB we specialise in a wide range of marketing, from digital platforms to print, from B2B to B2C, brand development to strategy…
How to avoid a one size fit’s all policy when marketing your small business
One size doesn’t fit all when it comes to your marketing policy. So, this week Think OTB is looking at how best to create…
Social Media and the Spread of Viral Marketing
No longer the latest passing fad in a sea of marketing jargon, social media is here to stay. Like it or loathe it, for…
A Mother’s Touch: Mother’s Day Marketing
This Sunday 15th March its Mother’s Day. So, we thought what better time to celebrate all things mums and marketing… Like many a celebration, Mother’s…
Women in marketing
This Sunday, 8th March, is International Women’s Day and a chance to #MakeItHappen. We’ll be celebrating women’s achievements and call for greater equality around the world….
OTB takes a look at travel marketing
Booking a summer holiday to escape from our delightful British weather? You’ve probably never given much thought to the adverts that fuel your wanderlust,…
Why innovation and marketing should go hand in hand
Innovation and marketing mean very different things. Professionals specialising in each discipline occupy separate departments within the same organisation. This week Think OTB looks…
