Blog
What should your New Year’s social media marketing look like?
Wherever you look this week, industry experts are making predictions about where 2016 will take the marketing world. What will be the biggest change…
Shoppable Marketing This Holiday Season
It’s that time of year once again! Retailers rub their hands with glee at the increasingly frantic Christmas shoppers darting in and out of…
The Internet of Things: a marketing revolution?
The digitalisation of marketing was arguably one of the most fundamental changes to shake up our industry in recent decades. In fact, it is…
Focusing on personalisation in digital marketing
Personalised marketing is not new. Whether it is the simple use of your customer’s name to begin your marketing email or the introductory letter…
OTB’s top tips for effective market research
When you have a great idea for a marketing campaign or a clear picture of where you want your brand to go next, you…
Translating your marketing into customer loyalty
It’s a competitive world out there, we all know it. Lots of the biggest brands battle to be heard against the noise of those…
How brands use music to make their marketing sing
Attracting the attention of an audience or potential consumer can sometimes be tough amongst all the noise of the marketing world, as organisations battled…
OTB’s marketing round-up as the rugby world cup kicks off
This week has seen the start of the Rugby World Cup. All eyes are on Britain’s best stadiums as teams from around the world…
What can marketers can learn from Jeremy Corbyn
This summer has seen one of the biggest shake ups of British politics for decades. The race for the Labour leadership has seen heated…
How the hashtag has influenced marketing
Hashtags started as a simple tool for grouping similar topics of conversation. Over the years, they have become the go-to symbol for all things social media…
All eyes on digital marketing: the results are in
2015 has been a whirlwind of a year for marketing so far. Yet one theme that has run throughout the year is the focus…
OTB takes a look at the world of food marketing
Food marketing in many ways deserves to be seen as an industry all of its own. This diverse and constantly changing market offering seemingly…
The top tv marketing campaigns to get your creative juices flowing
TV advertising has long since been a go-to platform for brands seeking to connect with audiences. TV marketing campaigns create a wide reach and…
How the latest developments are revolutionising the marketing world
Marketing is no stranger to developments in technology. With each new gadget or platform comes another possibility for greater marketing scope. It promises improved…
The diversity and marketing question
The concept of diversity can be applied to many a business situation and is a central element of 21st century industry. When most people…
Why social responsibility is important in marketing
The concepts of ethics and social responsibility can often seem to be mere buzz-words in the midst of marketing jargon. While it is true…
How to keep your marketing and content relevant
The value of a strong marketing strategy and original, engaging content is well known for anyone in the industry. Whether an international blue-chip company…
Our top tips for rebranding your business
Creating the right branding can be crucial to projecting the right image for your company. It can help attract the right demographic of clients…
Bring some sunshine into your marketing campaign
Summer is a great time to go and promote your brand or business. The summer solstice is fast approaching, and so are the summer…
Information, the most valuable currency in Marketing
Consumers like a bit of insight-driven personalisation that addresses a real need in their life, so information is one of the most valuable currencies…
OTB takes a look at our favourite marketing campaigns this Father’s Day
In case you forgot, this Sunday 21st June is Father’s Day! If you haven’t already, now’s the time to get shopping, card writing and present…
How Brand Re-inventions Keep the Consumer Coming Back
A consumer’s perception of a brand is pivotal to that brand’s success. With so many great marketing campaigns out there, consumers can be easily…
Don’t know which marketing agency to choose? Don’t fear, OTB is here
In a sea of marketing jargon and infinite agencies to choose from to guide you through the storm, it can sometimes seem impossible to…
The three C’s you should consider as you build your new marketing strategy
Building a new marketing strategy can seem daunting, with so many opportunities and directions to take it can seem difficult to know where to…
