Blog
Three ways to combine old fashioned ideas with modern marketing
In any sector trends often run in cycles, and as such marketing is no different. The Drum recently declared that ‘the future of content marketing is…
Three tips for marketing an event
Marketing an event comes with a specific set of challenges, but ensuring that you have a strategy in place for the before, during and…
The best April Fool’s campaigns and how to use humour in marketing
For a few hours every year, businesses large and small are able to play tricks on their loyal customers as part of April Fool’s….
How to use real-time marketing
Although its name may seem self-explanatory, the question of how and when to use real-time marketing as part of your wider strategy can be…
Why marketing measurements matter, and which should you use?
Few marketers would invest time, money and effort in a campaign without stopping to measure its effectiveness. But how exactly do you measure campaign…
Single Customer View, and how you can implement it into your marketing strategy
One of the many goals of marketers, if not perhaps their most central, is to interact positively with and better understand their customers. Though…
Why hyperlocal marketing is so much more than location
Today we are constantly told that we are more connected than ever before. If Lady Gaga drops from the roof of the Super Bowl stadium,…
Top tips for integrating guerrilla marketing into your strategy
Although guerrilla marketing has existed for some time, in the eyes of many it is seen as little more than an attention seeking stunt….
Why marketers should take control of online reviews
Loved and loathed in equal measure are online reviews. They can be highly valuable for a brand in one moment and little more than…
3 insights for marketing to women from the #thisgirlcan campaign
Stereotypically the “more complex gender”, advertisers have been discussing how to reach the female population for decades. From employing women on Madison Avenue back…
Earned, Owned or Paid content? What are they and why should marketers use them?
Should you devote time to earned, owned, or paid content? That is the question every marketer is asking themselves right now. Content marketing still…
Debunking 3 of the biggest myths about creativity in marketing
Creativity is a term which is often thrown around carelessly, as though its meaning is self-evident and its desirability in marketing circles should not…
What are abandoned basket emails and how can marketers use them?
Abandoned basket syndrome is alive and well. With so much of retail now taking place online, when consumers come nail-bitingly close to making a…
Three ways to reach your target audience online
Reaching your target audience online should a basic goal to strive for before seeking to improve sales, revenues and returning customers. But what if…
Why you should be talking about Facebook Live
Since the launch of Facebook Live in the spring of 2016, its marketing worth has not yet been fully utilised. Some of the biggest brands have…
What to watch in marketing and advertising in 2017
Now that we have welcomed in 2017, a new marketing year is upon us. This week we’re exploring the marketing predictions made by industry experts…
The OTB round up of what mattered in marketing and advertising in 2016
As 2016 draws to a close and the industry turns its head to the new year on the horizon, commentators are reflecting on the…
3 innovative ways you can use data in marketing and advertising
The tendency to think of data as little more than numbers is tempting. There are, in fact, a number of innovative ways you can…
What is social listening and why is it important for marketing?
Being active on social media is by now a natural element of any marketing strategy. So much of social media marketing is focused on…
Why marketers may have to work to rebuild consumer trust in Black Friday
With only four weeks to go until Christmas, Black Friday madness is about commence. Although the trend is less than ten years old, already…
Why online and offline marketing should go hand in hand
It is easy to fall into the trap of thinking you have to choose between online and offline marketing, whether that’s in budget or…
The Coca-Cola marketing effect; three lessons we can learn from the kings
Often lauded and hailed for their pioneering marketing campaigns, Coca-Cola has become on of the giants of the marketing industry. Whether it is commentators’ annual…
3 ways to make YouTube work for your marketing strategy
No longer able to be called “up and coming”, video content is a vital part of marketing strategy. The statistics linked to video content…
3 takeaways from the Festival of Marketing 2016
The annual Festival of Marketing is always a big event in the calendar. The biggest and best brains in the industry come together to discuss successes…
