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3 ways you can develop your brand’s tone of voice

You may think that your brand tone of voice is something you only need to consider when first starting out. Like a logo or…

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3 insights you can draw from Easter marketing

As with all seasonal celebrations, Easter often creates a flurry of marketing campaigns. Brands buy in to the hype and potential sales that it…

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What is blockchain and what does it mean for marketing?

Have you seen the term blockchain floating around in discussions of new technology, data and speculation about cryptocurrencies like Bitcoin? You might have thought…

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The rise of voice marketing and some tips for developing a strategy

Voice-activated technology is not in and of itself new. But, the recent moves by Amazon and Google to push the trend has increased interest…

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The Valentine’s Day marketing roundup

Like all other commercialised celebrations, Valentine’s Day offers brands a great opportunity for a seasonal campaign. Many have been quick to make the most…

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Do you know the difference between multi-channel, cross-channel and omni-channel marketing?

With so many marketing terms frequently used interchangeably, it is little wonder that marketing strategies can become unclear and unfocused. Using accurate terminology in…

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3 tips for building an ecommerce strategy

Ecommerce may sound like a simple case of selling your usual product offering online. But, the reality can present more complex challenges. Like any…

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The war on plastic – a passing fad or shift in CSR?

Corporate Social Responsibility (CSR) is now a staple of a marketing strategy for any business. Once the preserve of only the biggest international brands,…

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Why the gig economy matters to brands

The gig economy is affecting a diverse range of industries and is changing the way organisations have sought talent and built teams for decades….

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Return on Relationship, not ROI

For years now ROI, or return on investment, has been the ultimate measure of marketing strategy success. What form this return takes is subject…

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The 2018 marketing trend roundup

2017 was a busy year for marketing. From guerrilla campaigns to changing consumer behaviour, GDPR to another John Lewis Christmas advert, we’ve seen platforms rise and fall and trends come…

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Can Twitter Promote Mode boost waning popularity?

Twitter has been a mainstream social media platform for over ten years now. In recent years, commentators have begun to speak of a decline…

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How to build a robust YouTube marketing strategy

The rise of YouTube is in many ways the story of the modern digital age and the rise of social media. It was first…

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What does it meant to be a CMO in 2017?

For as long as marketing has continued to become integrated into organisations and in-house teams have grown in size and scope, Chief Marketing Officers…

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What is dark social and why does it matter to marketers?

Social media marketing and the analytics that monitor it have proved useful tools for marketers. It’s great for brands seeking to implement a wide-reaching…

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You might be hiding from Christmas, but it’s only a month away…

Once again the season of merriment is almost upon us, as is the chaos and frenzy that it inevitably entails. Already, we hear you…

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How can brands make the most of the subscription economy?

The purchase of goods and services has been conducted for centuries, even before the dawn of modern monetary systems. Yet in more recent times,…

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How does contactless payment affect your marketing?

It is easy to fall into the trap of thinking that marketing operates in its own bubble and is not impacted by small, material…

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How to build a TV marketing strategy for the modern viewer

A successful television marketing strategy offers a great deal of income potential for businesses. Still a popular medium for viewers and marketers alike, TV…

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How Snapchat is changing the nature of content marketing

For years now marketers have preached the notion that content is king. Questions of how to increase customer engagement, how to remain relevant in a…

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How colour can make your marketing more effective

The humble colour is something that most people are lucky enough to enjoy in their day to day lives. As such, many of us…

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Is the marketing funnel still relevant in the digital age?

Since the onset of digitalisation, marketers have had to adapt and sometimes reassess their marketing strategies to fit with the demands of the new…

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3 tips for student marketing

University students, and young people in general, are a notoriously difficult demographic to market to. Trends continue to change at lightning speed, social media…

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What is GDPR and how will it affect marketers?

Data now lies at the heart of the majority of marketing campaigns. Whether generating market insights, investing in programmatic advertising or mapping the customer…

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