ThinkOTB Agency

The top tv marketing campaigns to get your creative juices flowing

August 19, 2015

TV advertising has long since been a go-to platform for brands seeking to connect with audiences. TV marketing campaigns create a wide reach and show off their creative marketing credentials. Newer platforms such as social media and online video arguably offer marketers greater opportunities for limitless creativity. But, time and again brands trust TV with their principal advertising campaigns and consistently look for new ways to inject TV with creativity.

Thinkboxes winners

This week Marketing Magazine featured the The Thinkboxes Awards, ‘the first awards to celebrate the UK’s world-beating TV ad creativity, in all its forms, at regular way-points throughout the year.’

They’ve worked with huge names in marketing such as Haymarket Brand Media (best known for publication Brand Republic). The event also boasts a judging panel of over 200 marketing professionals. These awards are a tour-de-force of all things TV marketing and creativity.

The most recent winner of a Thinkboxes Award as highlighted by Marketing Magazine was The AA’s ‘We’ve Seen it All’. The campaign was created by marketing agency giants Adam & Eve DBB. It shows a montage of unusual call out problems as experienced by the AA patrol team. The ad aimed to show the diversity of services the AA offers and its position as one of the UK’s leading call-out teams. It cleverly blends subtle British humour with easily recognisable scenarios to connect the audience to its advert. From a pair of nudists who lost their keys on holiday to the ice cream van stranded on the beach, the advert is light-hearted and original, and has just this week been hailed as the winner of a creativity award.

McLovin’ it

But it’s not just Thinkboxes winners who have shown high levels of creativity in their TV marketing campaigns. McDonalds and BETC Paris have sparked interest in their latest campaign. It features oversized emoji people as the focus of their summer marketing spree. Emojis of all shapes and sizes go about their daily lives and enjoy their McDonalds meals. With the soundtrack ‘Video Killed the Radio Star’ and the long-established restaurant tagline ‘Come as you are’, the advert blends the traditional McDonalds feel-good advertising with a modern twist for the TV.

TV storytelling

Sometimes the beauty of TV advertising is in its ability to tell a story. TV ads capture the imagination of an audience in a way that is difficult to mirror on online or other digital platforms. Honda’s recent TV campaign is a case in point. By using stunning camera work and a simple story line they were able to capture the spirit of creativity so integral to their company’s brand ethos. Here Honda challenges the audience to ‘dare to do the things others only dream of’. They leave us to decide for ourselves where this space-themed journey will end.

Whether its space-bound cars, McDonald-eating people with yellow heads or some unfortunate motorists, these adverts have captured creativity and story-telling in their TV marketing campaigns in recent weeks. They’ve and proved that TV still holds immense value for capturing the hearts and minds of an audience.

Want to talk about creating your own TV marketing campaigns? The team at Think OTB can help. Just get in touch.