Is ‘Innovation Marketing’ uncontested market space?

Is ‘Innovation Marketing’ uncontested market space?

Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives profitable growth across the business in every industry sector

Why trust is key to your marketing strategy – and how to build it

Why trust is key to your marketing strategy – and how to build it

It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial ‘word’ can come from social media influencers and customer review sites, Marketing Directors and marketing agencies are finding that the adage needs updating to: people buy from people they

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