Blog
How is sustainability influencing your marketing strategy?
The topic of sustainability is gaining traction around the globe. Consumers are demanding a balance of value for money and products which cause little…
Why TikTok is right for most brands
No longer just a Gen Z platform for dance routines and viral challenges. TikTok has a widening demographic and pretty much every type of…
How can brands navigate the cost of living crisis?
With inflation rocketing to its highest level in 30 years and projected to rise to 10% this year, its not easy for UK consumers…
The joy of joyful marketing
We love studying, writing about, and embedding joy into our culture here at our marketing agency. So, National Day of Joy is another excuse…
Work placement: Getting up for 9am and other new skills
As my year-long placement approaches its end, I have a bittersweet feeling really! I feel privileged to have been given the opportunity to work…
How can marketing improve the UK’s mental health?
The quality and accessibility of mental health care has been under the microscope in the UK for a number of years. The pandemic only…
Customer journey map: one of the most important assessments your business can do
When client-side marketing teams or marketing agencies are delivering a rebrand, reviewing the messaging for existing communications, or trying to find ways to minimise…
Jubilee ads fit for a Queen
There’s been a right Royal buzz in the air over the Platinum Jubilee bank holiday! Did you go to a street party or watch…
What does Musk buying Twitter mean for digital marketers?
Elon Musk is buying Twitter! Well, at the time of writing, the deal is on hold, but there stands a good chance he will…
Why does it matter who you bank with?
In business, who you bank with is a demonstration of your company values. It could win you vital ESG points in new business tenders….
What is social purpose and how does it benefit your brand?
Sustainability and corporate responsibility are essential elements for all businesses. Those which put their social purpose at the centre of their business model, rather…
What it means to get the best recommendations from our clients
We are incredibly proud to announce that ThinkOTB has been listed as one of the 11 best marketing agencies in Leeds, by The Drum…
Endlessly stretching what I know
A blog by the great copywriter, Dave Trott, has got me thinking about two things. One, about what’s important for my family Two, why…
4 ways innovation could benefit your brand
In the current climate, companies quite rightly are focussing on minimising risk, cutting costs, and driving productivity. So where does brand innovation sit in…
Can web accessibility really help you reach 20% more people?
Companies and marketing agencies spend months designing, planning and testing new websites to ensure they include precisely the right elements. They look at their…
National Holiday? Does that call for a promotion
What better way to reconnect with your audience than with celebratory messages around a national holiday or a big key date? At our marketing…
How to build powerful marketing campaigns
Marketers and marketing agencies put a lot of time, effort and money into developing marketing campaigns that will perform well. But, most are guilty…
Marketing trends to capitalise on in 2022
2021 proved just how quickly the marketing industry can evolve. During the pandemic marketers embraced digital transformation more than ever as they adapted to constantly…
2022: 4 ways digital consumers are changing
2020 and 2021 will go down in history as life changing. So the big question on every marketer’s lips is, what’s next? Now life…
Is print marketing dead?
Digital marketing is cheap, measurable and instantly controllable, so why would marketers and marketing agencies turn to print? At ThinkOTB we believe print marketing…
Why should social media campaigns be creative?
Social media has never been more important. 51% of business executives predict that social media is going to become the #1 most important source…
When advertising got it wrong. Are these the worst adverts of all time?
When advertising works it can influence conversations in pubs and playgrounds, we’re looking at you Disney with your tear-jerking Christmas ‘Stepdad’! It can get…
How influencers are driving growth
Have you ever wondered how social media influencers can help you to grow your business?In 2020 there were huge changes in trends – we…
ThinkOTB says thanks in The Drum Recommends Awards
We want to say a huge thank you to all our clients who have rated our marketing agency services this year! In the only…
