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Can Threads unseat Twitter as the go to app for real-time public conversations?
Where do you stand on the Threads v Twitter argument? With the recent launch of Meta’s text-based Twitter rival – Threads – is attempting…

How integrated marketing strategies grow businesses by maximising engagement across the media mix
As the numbers of channels that consumers interact with increases, brands must continually adapt if want to maximise engagement with their customers. Truly integrated…

We’re going on a Bear Hunt
This summer, ThinkOTB is supporting the Leeds Bear Hunt, a spectacular public art event that opened on July 1st across Leeds city centre. Organised…

Was the King’s Coronation a marketeer’s dream?
No matter where you were this weekend you won’t have been able to miss the Coronation celebrations, for the Coronation of King Charles III. So, what did brands…

How to apply direct mail techniques in a digital world
Direct mail marketing can often feel like the distant past. But, as DM is at the core of our marketing agency’s roots, we believe…

Is print marketing making a comeback?
We’re so used to seeing social media ads, in-app advertising, newsfeed ads, that it’s easy to believe that print marketing isn’t relevant today. However…

5 steps to creating your emotional marketing campaign
As marketers, we hear lots about creating emotion with our audiences and we know that the success of a marketing campaign is often down…

What should marketers be thinking about in 2023?
Marketers might find themselves in a difficult position in 2023. There are so many exciting trends on the horizon for them to consider! It…

Will there be more awards for ThinkOTB in 2023?
Creating brands and building websites is our bread and butter as a creative marketing agency. But, when that work creates a happy client and…

Top marketing trends for 2023
52 weeks ago, who would have predicted we’d have had three different Prime Ministers, a cost of living crisis, and England would do so…

‘Tis the season for Christmas ads!
The run up to Christmas is always typified by consumers eagerly awaiting Christmas ads. Particularly the John Lewis ads. This much-loved brand and their…

Can hashtags still make or break a marketing campaign?
We’ve all been using hashtags for years now, and at our marketing agency we think the # is still a powerful way of driving…

How is sustainability influencing your marketing strategy?
The topic of sustainability is gaining traction around the globe. Consumers are demanding a balance of value for money and products which cause little…

Why TikTok is right for most brands
No longer just a Gen Z platform for dance routines and viral challenges. TikTok has a widening demographic and pretty much every type of…

How can brands navigate the cost of living crisis?
With inflation rocketing to its highest level in 30 years and projected to rise to 10% this year, its not easy for UK consumers…

The joy of joyful marketing
We love studying, writing about, and embedding joy into our culture here at our marketing agency. So, National Day of Joy is another excuse…

Work placement: Getting up for 9am and other new skills
As my year-long placement approaches its end, I have a bittersweet feeling really! I feel privileged to have been given the opportunity to work…

How can marketing improve the UK’s mental health?
The quality and accessibility of mental health care has been under the microscope in the UK for a number of years. The pandemic only…

Customer journey map: one of the most important assessments your business can do
When client-side marketing teams or marketing agencies are delivering a rebrand, reviewing the messaging for existing communications, or trying to find ways to minimise…

Jubilee ads fit for a Queen
There’s been a right Royal buzz in the air over the Platinum Jubilee bank holiday! Did you go to a street party or watch…

What does Musk buying Twitter mean for digital marketers?
Elon Musk is buying Twitter! Well, at the time of writing, the deal is on hold, but there stands a good chance he will…

Why does it matter who you bank with?
In business, who you bank with is a demonstration of your company values. It could win you vital ESG points in new business tenders….

What is social purpose and how does it benefit your brand?
Sustainability and corporate responsibility are essential elements for all businesses. Those which put their social purpose at the centre of their business model, rather…

What it means to get the best recommendations from our clients
We are incredibly proud to announce that ThinkOTB has been listed as one of the 11 best marketing agencies in Leeds, by The Drum…