ThinkOTB Agency

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What should marketers be thinking about in 2023?

Marketers might find themselves in a difficult position in 2023. There are so many exciting trends on the horizon for them to consider! It…

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Will there be more awards for ThinkOTB in 2023?

Creating brands and building websites is our bread and butter as a creative marketing agency. But, when that work creates a happy client and…

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Top marketing trends for 2023

52 weeks ago, who would have predicted we’d have had three different Prime Ministers, a cost of living crisis, and England would do so…

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‘Tis the season for Christmas ads!

The run up to Christmas is always typified by consumers eagerly awaiting Christmas ads. Particularly the John Lewis ads. This much-loved brand and their…

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Can hashtags still make or break a marketing campaign?

We’ve all been using hashtags for years now, and at our marketing agency we think the # is still a powerful way of driving…

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How is sustainability influencing your marketing strategy?

The topic of sustainability is gaining traction around the globe. Consumers are demanding a balance of value for money and products which cause little…

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Why TikTok is right for most brands

No longer just a Gen Z platform for dance routines and viral challenges. TikTok has a widening demographic and pretty much every type of…

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How can brands navigate the cost of living crisis?

With inflation rocketing to its highest level in 30 years and projected to rise to 10% this year, its not easy for UK consumers…

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The joy of joyful marketing

We love studying, writing about, and embedding joy into our culture here at our marketing agency. So, National Day of Joy is another excuse…

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Work placement: Getting up for 9am and other new skills

As my year-long placement approaches its end, I have a bittersweet feeling really! I feel privileged to have been given the opportunity to work…

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How can marketing improve the UK’s mental health?

The quality and accessibility of mental health care has been under the microscope in the UK for a number of years. The pandemic only…

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Customer journey map: one of the most important assessments your business can do

When client-side marketing teams or marketing agencies are delivering a rebrand, reviewing the messaging for existing communications, or trying to find ways to minimise…

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Jubilee ads fit for a Queen

There’s been a right Royal buzz in the air over the Platinum Jubilee bank holiday! Did you go to a street party or watch…

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What does Musk buying Twitter mean for digital marketers?

Elon Musk is buying Twitter! Well, at the time of writing, the deal is on hold, but there stands a good chance he will…

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Why does it matter who you bank with?

In business, who you bank with is a demonstration of your company values. It could win you vital ESG points in new business tenders….

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What is social purpose and how does it benefit your brand?

Sustainability and corporate responsibility are essential elements for all businesses. Those which put their social purpose at the centre of their business model, rather…

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What it means to get the best recommendations from our clients

We are incredibly proud to announce that ThinkOTB has been listed as one of the 11 best marketing agencies in Leeds, by The Drum…

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Endlessly stretching what I know

A blog by the great copywriter, Dave Trott, has got me thinking about two things. One, about what’s important for my family Two, why…

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4 ways innovation could benefit your brand

In the current climate, companies quite rightly are focussing on minimising risk, cutting costs, and driving productivity. So where does brand innovation sit in…

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Can web accessibility really help you reach 20% more people?

Companies and marketing agencies spend months designing, planning and testing new websites to ensure they include precisely the right elements. They look at their…

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National Holiday? Does that call for a promotion

What better way to reconnect with your audience than with celebratory messages around a national holiday or a big key date? At our marketing…

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How to build powerful marketing campaigns

Marketers and marketing agencies put a lot of time, effort and money into developing marketing campaigns that will perform well. But, most are guilty…

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Marketing trends to capitalise on in 2022

2021 proved just how quickly the marketing industry can evolve. During the pandemic marketers embraced digital transformation more than ever as they adapted to constantly…

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2022: 4 ways digital consumers are changing

2020 and 2021 will go down in history as life changing. So the big question on every marketer’s lips is, what’s next? Now life…

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