Blog
Back to business means back to innovation
Marketers need to make innovation a new habit to survive this Covid world. This blog sets out practical ways to identify growth opportunities.
Is ‘Innovation Marketing’ uncontested market space?
Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives profitable growth across the business in every industry sector
How do you build a happy brand?
Happy brands are chosen more often by consumers, so how can marketers and marketing agencies build happy brands? Here are our top 5 ways
How to create a workplace where everyone thrives
Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of workplace well-being proposed by the ‘founder of Positive Psychology’, Dr Martin Seligman. #HappinessHappensMonth
When happiness flows, creativity flows
A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive. #HappinessHappensMonth
Why trust is key to your marketing strategy – and how to build it
It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial…
How to create an authentic brand
I’ve been thinking about the Which? report by Andrew Laughlin that identified key problems with modern marketing. They created and promoted fake health advice…
5 essential advertising and marketing books
Ever heard the phrase “Standing on the shoulders of giants”? It’s not just the title of a mediocre Oasis album. It’s a phrase that…
In celebration of School of Thought
At the beginning of 2020, ThinkOTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved…
Advertising agency ethics. The number one quality you should look for when adding an agency to your roster.
How are you supposed to choose a marketing agency with all the different options available to you? There are lots of considerations to look…
Top tips when looking for marketing and advertising support
With so many advertising and marketing agencies out there, how do you go about finding the right one for you? We decided to ask…
The forgotten hero of British Adland. Yorkshire’s own Colin Millward.
When you work in marketing you hear a lot of the same names celebrated. Names like David Ogilvy, Bill Bernbach, Trevor Beattie and John…
The pubs are open! Our favourite beer adverts and TV commercials
Following the pubs re-opening after COVID-19 lockdowns, we thought we’d take the opportunity to honour the fact that you can now get a freshly…
Using online chat tools like Zoom for brainstorming
If one thing has benefitted from the global coronavirus pandemic it’s online tools like Zoom, Teams and GoToMeeting. They’ve become an integral part of…
Farewell Ennio Morricone: His music in advertising
The music of Ennio Morricone is everywhere. You’ll find him all over popular culture. The Good the Bad and the Ugly, The Mission, Cinema…
How TV shows changed advertising and marketing… not the internet
A lot of people think it was the advent of the internet that changed how complex advertising has become. The truth is, the industry…
OTB’s top tips for B2B marketing success
Succeeding in the world of B2B. That’s because B2B marketing strategies aren’t like traditional marketing and advertising. It takes a unique combination of tools,…
Now’s the time to get back to basics with your advertising and marketing
It can’t have escaped your attention that over the last few years it seems more and more brands don’t sell us products anymore. They…
How to choose and work with an advertising and marketing agency?
Whilst having a social distanced conversation with a business owner the other day, a business owner who doesn’t currently use an agency for any…
Winning The 2020 Queen’s Award for Enterprise for International Trade
Over the years many of our clients have benefitted from our passionate and dedicated approach to adding value to their businesses and boosting their…
Now’s the time to ‘Be More Dog’ with your brand and advertising to bounce forward into success
Now’s the time to ‘Be More Dog’ with your brand and be brave with your marketing Forget the ‘free marketing audit’ that you’ve no…
The brands that have it – who is smashing it at the moment and what you can learn from them
We’ve all seen them. The lockdown TV adverts featuring employees on Zoom calls and brands proclaiming that ‘we’re with you’ and ‘we’re all I…
Some top tips during strange times to help you invest your marketing budget in the right way
The irony of an advertising agency telling you to invest your marketing budget during these strange times is not lost on us. But as…
Channel emotion in your marketing, not reason
Humans are emotional beings. We like to think that reason and reason alone informs our decisions, but how we feel is a much more…
