The most popular types of creatives across the UK
November 11, 2020
We hear the word creative A LOT, but what does it actually mean to be creative and how do you measure how creative you are?
We’re conditioned to perceive that you can only be creative if you are a “creative” person, but we’re here to tell you that it’s just a myth.
Creativity comes in many forms and it’s all linked to cognitive diversity. There are so many different types of creatives. Most Psychologists out there will tell you that in fact creativity is linked to the process in which new things are created and how problems are solved.
We have to say, as innovation marketing experts, we agree! But we also know that it’s not enough to just tell you this, that’s why we worked with our very own Psychologist Tina Catling to create a questionnaire which helped people across the UK to uncover the type of creative they are.
About the questionnaire
We believe that everyone is intrinsically creative, but the way we create and problem solve differs from person to person. This is known as Cognitive Diversity and should be valued in every workplace, as understanding the varying types of creative you work with can reap great benefits.
Cognitive Diversity also helps generate better ideas, improved ways of working, and it results in more decisiveness meaning you get to those winning ideas much faster.
Using the methodology from Tina Catling and Mark Davies’ book Think, we launched a questionnaire to find out the most popular types of creatives across the UK.
Each of the questions were scored based on the answer provided and at the end, the scores were collated to categorise the respondent into one of the five types of creatives.
Who took part?
Over the course of campaign, 481 people from across the world took part. Each of these were asked their location, job title and age category so that we could monitor correlations.
Graph 1 – Age range and location of participants
As you can see, the majority of people who answered the questionnaire were from Yorkshire and The Humber, or Outside of the UK.
Results
The results below are based on the valid data which came out of the questionnaire.
Age range and creative type
The majority of people who took part in the questionnaire intrigued by what type of creative they are we aged between 15 and 54.
Whilst the results are quite varied, it does appear that across all age groups, Inquisitor was the most common creative type, with the exception of the 25-34 age group where the most common creative type was Visualist.
Age Range – Creative Category as a %
| Adventurer | Imaginator | Inquisitor | Performer | Visualist | ||
|---|---|---|---|---|---|---|
| 0-14</class=”lastudio-table__cell elementor-repeater-item-d62113f lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-3027d7e lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-022f37c lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-ab6c899 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-7c54c10 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-193deda lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-e2bce90 lastudio-table__body-cell”> |
| 15-24</class=”lastudio-table__cell elementor-repeater-item-df9d47f lastudio-table__body-cell”> | 3.1%</class=”lastudio-table__cell elementor-repeater-item-cc3e573 lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-1595fc0 lastudio-table__body-cell”> | 9.4%</class=”lastudio-table__cell elementor-repeater-item-cdfa082 lastudio-table__body-cell”> | 5.4%</class=”lastudio-table__cell elementor-repeater-item-30417bd lastudio-table__body-cell”> | 5.8%</class=”lastudio-table__cell elementor-repeater-item-e42f843 lastudio-table__body-cell”> | 24.3%</class=”lastudio-table__cell elementor-repeater-item-b24ef4c lastudio-table__body-cell”> |
| 25-34</class=”lastudio-table__cell elementor-repeater-item-8a5d9ad lastudio-table__body-cell”> | 2.1%</class=”lastudio-table__cell elementor-repeater-item-a39d25f lastudio-table__body-cell”> | 2.9%</class=”lastudio-table__cell elementor-repeater-item-70471ab lastudio-table__body-cell”> | 9.4%</class=”lastudio-table__cell elementor-repeater-item-cf83fa3 lastudio-table__body-cell”> | 7.3%</class=”lastudio-table__cell elementor-repeater-item-1ceccb4 lastudio-table__body-cell”> | 10.8%</class=”lastudio-table__cell elementor-repeater-item-87062aa lastudio-table__body-cell”> | 32.4%</class=”lastudio-table__cell elementor-repeater-item-53a4e19 lastudio-table__body-cell”> |
| 35-44</class=”lastudio-table__cell elementor-repeater-item-42b3a87 lastudio-table__body-cell”> | 2.7%</class=”lastudio-table__cell elementor-repeater-item-eff9e70 lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-e1efd29 lastudio-table__body-cell”> | 7.5%</class=”lastudio-table__cell elementor-repeater-item-3babcc6 lastudio-table__body-cell”> | 3.1%</class=”lastudio-table__cell elementor-repeater-item-f636085 lastudio-table__body-cell”> | 6.2%</class=”lastudio-table__cell elementor-repeater-item-9557d6b lastudio-table__body-cell”> | 6.2%</class=”lastudio-table__cell elementor-repeater-item-33aec2f lastudio-table__body-cell”> |
| 45-54</class=”lastudio-table__cell elementor-repeater-item-d7f3456 lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-8808bed lastudio-table__body-cell”> | 1.2%</class=”lastudio-table__cell elementor-repeater-item-c7b7253 lastudio-table__body-cell”> | 4.4%</class=”lastudio-table__cell elementor-repeater-item-da2f632 lastudio-table__body-cell”> | 3.1%</class=”lastudio-table__cell elementor-repeater-item-8f15492 lastudio-table__body-cell”> | 3.3%</class=”lastudio-table__cell elementor-repeater-item-f4d65b4 lastudio-table__body-cell”> | 13.1%</class=”lastudio-table__cell elementor-repeater-item-45c6d07 lastudio-table__body-cell”> |
| 55-64</class=”lastudio-table__cell elementor-repeater-item-a3b09bc lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-3f47d1c lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-038f2d3 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-167c2c5 lastudio-table__body-cell”> | 4.0%</class=”lastudio-table__cell elementor-repeater-item-28cbcc7 lastudio-table__body-cell”> | 1.2%</class=”lastudio-table__cell elementor-repeater-item-0904d06 lastudio-table__body-cell”> | 7.1%</class=”lastudio-table__cell elementor-repeater-item-3b62423 lastudio-table__body-cell”> |
| 65+</class=”lastudio-table__cell elementor-repeater-item-f1929ee lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-84ec1d9 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-151078c lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-3caf575 lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-492938c lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-bd7b199 lastudio-table__body-cell”> | 2.1%</class=”lastudio-table__cell elementor-repeater-item-bad9a29 lastudio-table__body-cell”> |
Location and creative type
The majority of creatives who completed the questionnaire were based in Yorkshire or Outside the UK. This gave us little room to compare the most popular types of creatives across regions, but we can see the most popular creative type in Yorkshire.
Based on the results, it seems Yorkshire and the Humber is home to majority Visualists and Inquisitors, with Performers following closely behind.
Location – Creative Category as a %
| Adventurer | Imaginator | Inquisitor | Performer | Visualist | ||
|---|---|---|---|---|---|---|
| East Midlands</class=”lastudio-table__cell elementor-repeater-item-d62113f lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-3027d7e lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-022f37c lastudio-table__body-cell”> | 3.7%</class=”lastudio-table__cell elementor-repeater-item-ab6c899 lastudio-table__body-cell”> | 1.9%</class=”lastudio-table__cell elementor-repeater-item-7c54c10 lastudio-table__body-cell”> | 1.9%</class=”lastudio-table__cell elementor-repeater-item-193deda lastudio-table__body-cell”> | 8.9%</class=”lastudio-table__cell elementor-repeater-item-e2bce90 lastudio-table__body-cell”> |
| East of England</class=”lastudio-table__cell elementor-repeater-item-df9d47f lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-cc3e573 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-1595fc0 lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-cdfa082 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-30417bd lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-e42f843 lastudio-table__body-cell”> | 1.5%</class=”lastudio-table__cell elementor-repeater-item-b24ef4c lastudio-table__body-cell”> |
| London</class=”lastudio-table__cell elementor-repeater-item-8a5d9ad lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-a39d25f lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-70471ab lastudio-table__body-cell”> | 2.1%</class=”lastudio-table__cell elementor-repeater-item-cf83fa3 lastudio-table__body-cell”> | 1.7%</class=”lastudio-table__cell elementor-repeater-item-1ceccb4 lastudio-table__body-cell”> | 2.5%</class=”lastudio-table__cell elementor-repeater-item-87062aa lastudio-table__body-cell”> | 7.3%</class=”lastudio-table__cell elementor-repeater-item-53a4e19 lastudio-table__body-cell”> |
| North East</class=”lastudio-table__cell elementor-repeater-item-42b3a87 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-eff9e70 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-e1efd29 lastudio-table__body-cell”> | 1.2%</class=”lastudio-table__cell elementor-repeater-item-3babcc6 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-f636085 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-9557d6b lastudio-table__body-cell”> | 2.3%</class=”lastudio-table__cell elementor-repeater-item-33aec2f lastudio-table__body-cell”> |
| North West</class=”lastudio-table__cell elementor-repeater-item-d7f3456 lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-8808bed lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-c7b7253 lastudio-table__body-cell”> | 2.3%</class=”lastudio-table__cell elementor-repeater-item-da2f632 lastudio-table__body-cell”> | 1.2%</class=”lastudio-table__cell elementor-repeater-item-8f15492 lastudio-table__body-cell”> | 1.2%</class=”lastudio-table__cell elementor-repeater-item-f4d65b4 lastudio-table__body-cell”> | 6.0%</class=”lastudio-table__cell elementor-repeater-item-45c6d07 lastudio-table__body-cell”> |
| Northern Ireland</class=”lastudio-table__cell elementor-repeater-item-a3b09bc lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-3f47d1c lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-038f2d3 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-167c2c5 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-28cbcc7 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-0904d06 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-3b62423 lastudio-table__body-cell”> |
| Outside the UK</class=”lastudio-table__cell elementor-repeater-item-f1929ee lastudio-table__body-cell”> | 2.5%</class=”lastudio-table__cell elementor-repeater-item-84ec1d9 lastudio-table__body-cell”> | 1.7%</class=”lastudio-table__cell elementor-repeater-item-151078c lastudio-table__body-cell”> | 7.7%</class=”lastudio-table__cell elementor-repeater-item-3caf575 lastudio-table__body-cell”> | 7.3%</class=”lastudio-table__cell elementor-repeater-item-492938c lastudio-table__body-cell”> | 5.0%</class=”lastudio-table__cell elementor-repeater-item-bd7b199 lastudio-table__body-cell”> | 24.1%</class=”lastudio-table__cell elementor-repeater-item-bad9a29 lastudio-table__body-cell”> |
| Scotland</class=”lastudio-table__cell elementor-repeater-item-9820363 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-19a4d76 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-3c72750 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-8f83a74 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-06555e2 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-2e19d21 lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-686aedc lastudio-table__body-cell”> |
| South East</class=”lastudio-table__cell elementor-repeater-item-a7829ef lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-2efe40d lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-8127346 lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-f14252b lastudio-table__body-cell”> | 1.7%</class=”lastudio-table__cell elementor-repeater-item-a675cba lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-8af047b lastudio-table__body-cell”> | 4.2%</class=”lastudio-table__cell elementor-repeater-item-4e0f072 lastudio-table__body-cell”> |
| South West</class=”lastudio-table__cell elementor-repeater-item-438b42f lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-a34cef1 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-ad84f94 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-937096e lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-13b924a lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-d5c16dc lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-192f71b lastudio-table__body-cell”> |
| Wales</class=”lastudio-table__cell elementor-repeater-item-d30b1d3 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-69f5d15 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-1cb1b18 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-44603ed lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-0e5d6b6 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-639ecba lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-6d0972c lastudio-table__body-cell”> |
| West Midlands</class=”lastudio-table__cell elementor-repeater-item-0c50168 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-decbfb9 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-1bcdd1e lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-a87f61c lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-e7fa3aa lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-80f460f lastudio-table__body-cell”> | 1.7%</class=”lastudio-table__cell elementor-repeater-item-32397ea lastudio-table__body-cell”> |
| Yorkshire and the Humber</class=”lastudio-table__cell elementor-repeater-item-ba6c0c2 lastudio-table__body-cell”> | 4.4%</class=”lastudio-table__cell elementor-repeater-item-82b36d4 lastudio-table__body-cell”> | 2.3%</class=”lastudio-table__cell elementor-repeater-item-5b818cc lastudio-table__body-cell”> | 12.3%</class=”lastudio-table__cell elementor-repeater-item-67e7fb7 lastudio-table__body-cell”> | 8.3%</class=”lastudio-table__cell elementor-repeater-item-b2beb51 lastudio-table__body-cell”> | 14.3%</class=”lastudio-table__cell elementor-repeater-item-888060b lastudio-table__body-cell”> | 41.6%</class=”lastudio-table__cell elementor-repeater-item-7f353a8 lastudio-table__body-cell”> |
Gender and creative type
Based on the results of the questionnaire, we can identify that Females are more likely to be Visualists, whilst men are more likely to be Inquisitors.
However, it does appear that men and women are equally weighted in the Performer creative category, suggesting it’s both men and women who like a little drama, perhaps?
Gender – Creative Category as a %
| Adventurer | Imaginator | Inquisitor | Performer | Visualist | ||
|---|---|---|---|---|---|---|
| Female</class=”lastudio-table__cell elementor-repeater-item-d62113f lastudio-table__body-cell”> | 4.8%</class=”lastudio-table__cell elementor-repeater-item-3027d7e lastudio-table__body-cell”> | 2.3%</class=”lastudio-table__cell elementor-repeater-item-022f37c lastudio-table__body-cell”> | 13.7%</class=”lastudio-table__cell elementor-repeater-item-ab6c899 lastudio-table__body-cell”> | 11.9%</class=”lastudio-table__cell elementor-repeater-item-7c54c10 lastudio-table__body-cell”> | 15.6%</class=”lastudio-table__cell elementor-repeater-item-193deda lastudio-table__body-cell”> | 48.2%</class=”lastudio-table__cell elementor-repeater-item-e2bce90 lastudio-table__body-cell”> |
| Male</class=”lastudio-table__cell elementor-repeater-item-df9d47f lastudio-table__body-cell”> | 5.4%</class=”lastudio-table__cell elementor-repeater-item-cc3e573 lastudio-table__body-cell”> | 4.4%</class=”lastudio-table__cell elementor-repeater-item-1595fc0 lastudio-table__body-cell”> | 15.8%</class=”lastudio-table__cell elementor-repeater-item-cdfa082 lastudio-table__body-cell”> | 11.2%</class=”lastudio-table__cell elementor-repeater-item-30417bd lastudio-table__body-cell”> | 10.6%</class=”lastudio-table__cell elementor-repeater-item-e42f843 lastudio-table__body-cell”> | 47.4%</class=”lastudio-table__cell elementor-repeater-item-b24ef4c lastudio-table__body-cell”> |
| I’d rather not say</class=”lastudio-table__cell elementor-repeater-item-8a5d9ad lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-a39d25f lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-70471ab lastudio-table__body-cell”> | 1.9%</class=”lastudio-table__cell elementor-repeater-item-cf83fa3 lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-1ceccb4 lastudio-table__body-cell”> | 1.5%</class=”lastudio-table__cell elementor-repeater-item-87062aa lastudio-table__body-cell”> | 4.4%</class=”lastudio-table__cell elementor-repeater-item-53a4e19 lastudio-table__body-cell”> |
Industry and creative type
Interestingly, the majority of people who responded to our questionnaire worked in the marketing and communications industry, suggesting we naturally are more intrigued about our creative abilities.
This is even more evident in the results which show the majority of marketing professionals are actually inquisitors.
Industry – Creative Category as a %
| Adventurer | Imaginator | Inquisitor | Performer | Visualist | ||
|---|---|---|---|---|---|---|
| Aeronautics and Defence</class=”lastudio-table__cell elementor-repeater-item-d62113f lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-3027d7e lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-022f37c lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-ab6c899 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-7c54c10 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-193deda lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-e2bce90 lastudio-table__body-cell”> |
| Automotive and Parts</class=”lastudio-table__cell elementor-repeater-item-df9d47f lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-cc3e573 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-1595fc0 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-cdfa082 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-30417bd lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-e42f843 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-b24ef4c lastudio-table__body-cell”> |
| Banking</class=”lastudio-table__cell elementor-repeater-item-8a5d9ad lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-a39d25f lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-70471ab lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-cf83fa3 lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-1ceccb4 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-87062aa lastudio-table__body-cell”> | 1.5%</class=”lastudio-table__cell elementor-repeater-item-53a4e19 lastudio-table__body-cell”> |
| Beverages</class=”lastudio-table__cell elementor-repeater-item-42b3a87 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-eff9e70 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-e1efd29 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-3babcc6 lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-f636085 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-9557d6b lastudio-table__body-cell”> | 1.2%</class=”lastudio-table__cell elementor-repeater-item-33aec2f lastudio-table__body-cell”> |
| Building and Materials</class=”lastudio-table__cell elementor-repeater-item-d7f3456 lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-8808bed lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-c7b7253 lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-da2f632 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-8f15492 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-f4d65b4 lastudio-table__body-cell”> | 3.1%</class=”lastudio-table__cell elementor-repeater-item-45c6d07 lastudio-table__body-cell”> |
| Commercial Transportation</class=”lastudio-table__cell elementor-repeater-item-a3b09bc lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-3f47d1c lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-038f2d3 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-167c2c5 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-28cbcc7 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-0904d06 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-3b62423 lastudio-table__body-cell”> |
| Domestic Goods</class=”lastudio-table__cell elementor-repeater-item-f1929ee lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-84ec1d9 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-151078c lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-3caf575 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-492938c lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-bd7b199 lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-bad9a29 lastudio-table__body-cell”> |
| Electricity Generation and Distribution</class=”lastudio-table__cell elementor-repeater-item-9820363 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-19a4d76 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-3c72750 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-8f83a74 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-06555e2 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-2e19d21 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-686aedc lastudio-table__body-cell”> |
| Electronic & Electrical Equipment</class=”lastudio-table__cell elementor-repeater-item-a7829ef lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-2efe40d lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-8127346 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-f14252b lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-a675cba lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-8af047b lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-4e0f072 lastudio-table__body-cell”> |
| Engineering Products</class=”lastudio-table__cell elementor-repeater-item-438b42f lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-a34cef1 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-ad84f94 lastudio-table__body-cell”> | 1.5%</class=”lastudio-table__cell elementor-repeater-item-937096e lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-13b924a lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-d5c16dc lastudio-table__body-cell”> | 2.9%</class=”lastudio-table__cell elementor-repeater-item-192f71b lastudio-table__body-cell”> |
| Financials</class=”lastudio-table__cell elementor-repeater-item-d30b1d3 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-69f5d15 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-1cb1b18 lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-44603ed lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-0e5d6b6 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-639ecba lastudio-table__body-cell”> | 1.7%</class=”lastudio-table__cell elementor-repeater-item-6d0972c lastudio-table__body-cell”> |
| Food Products</class=”lastudio-table__cell elementor-repeater-item-0c50168 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-decbfb9 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-1bcdd1e lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-a87f61c lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-e7fa3aa lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-80f460f lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-32397ea lastudio-table__body-cell”> |
| Forestry & Paper</class=”lastudio-table__cell elementor-repeater-item-ba6c0c2 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-82b36d4 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-5b818cc lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-67e7fb7 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-b2beb51 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-888060b lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-7f353a8 lastudio-table__body-cell”> |
| Health Care and Related Services</class=”lastudio-table__cell elementor-repeater-item-d06bb22 lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-ca6cc2c lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-a7da963 lastudio-table__body-cell”> | 2.7%</class=”lastudio-table__cell elementor-repeater-item-737d94d lastudio-table__body-cell”> | 2.9%</class=”lastudio-table__cell elementor-repeater-item-826d2aa lastudio-table__body-cell”> | 2.1%</class=”lastudio-table__cell elementor-repeater-item-94eecf6 lastudio-table__body-cell”> | 8.7%</class=”lastudio-table__cell elementor-repeater-item-50ad7e8 lastudio-table__body-cell”> |
| Household Utilities</class=”lastudio-table__cell elementor-repeater-item-1a9f9ff lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-a3e9bbd lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-9a963e0 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-df7ea52 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-d4d61ea lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-965e6d3 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-87ce9da lastudio-table__body-cell”> |
| Investment Companies</class=”lastudio-table__cell elementor-repeater-item-3c77b67 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-40bffe7 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-4a75aa6 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-b3054af lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-8aacbb0 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-2ed4062 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-d4ea389 lastudio-table__body-cell”> |
| IT Hardware</class=”lastudio-table__cell elementor-repeater-item-5146ce0 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-6edda07 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-579f951 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-b0f5114 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-e9cf405 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-97d3aee lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-2d039aa lastudio-table__body-cell”> |
| IT Services</class=”lastudio-table__cell elementor-repeater-item-f4c7b8e lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-67753d4 lastudio-table__body-cell”> | 1.2%</class=”lastudio-table__cell elementor-repeater-item-fa5c1b6 lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-f36854d lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-75f3a2f lastudio-table__body-cell”> | 1.7%</class=”lastudio-table__cell elementor-repeater-item-7fb989f lastudio-table__body-cell”> | 5.4%</class=”lastudio-table__cell elementor-repeater-item-1989462 lastudio-table__body-cell”> |
| Leisure Products</class=”lastudio-table__cell elementor-repeater-item-5e68716 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-52d9b26 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-9f8fbda lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-5a6daf2 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-168db7a lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-38b976e lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-c12fa1d lastudio-table__body-cell”> |
| Marketing & Communications</class=”lastudio-table__cell elementor-repeater-item-41c6d00 lastudio-table__body-cell”> | 4.0%</class=”lastudio-table__cell elementor-repeater-item-792ad30 lastudio-table__body-cell”> | 2.5%</class=”lastudio-table__cell elementor-repeater-item-3fdc0b0 lastudio-table__body-cell”> | 13.3%</class=”lastudio-table__cell elementor-repeater-item-834cf98 lastudio-table__body-cell”> | 10.4%</class=”lastudio-table__cell elementor-repeater-item-44ec6ff lastudio-table__body-cell”> | 11.4%</class=”lastudio-table__cell elementor-repeater-item-4a86971 lastudio-table__body-cell”> | 41.6%</class=”lastudio-table__cell elementor-repeater-item-ea06bfc lastudio-table__body-cell”> |
| Media</class=”lastudio-table__cell elementor-repeater-item-38eb624 lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-5fb767f lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-2c230f3 lastudio-table__body-cell”> | 2.5%</class=”lastudio-table__cell elementor-repeater-item-c583e16 lastudio-table__body-cell”> | 3.1%</class=”lastudio-table__cell elementor-repeater-item-b1f7b4b lastudio-table__body-cell”> | 5.2%</class=”lastudio-table__cell elementor-repeater-item-b41b758 lastudio-table__body-cell”> | 12.3%</class=”lastudio-table__cell elementor-repeater-item-e8cce3d lastudio-table__body-cell”> |
| Medicine and Biotech Research</class=”lastudio-table__cell elementor-repeater-item-7cc0260 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-37431cd lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-e9f7c66 lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-11b7499 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-218085b lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-a5e1412 lastudio-table__body-cell”> | 1.2%</class=”lastudio-table__cell elementor-repeater-item-5cab2db lastudio-table__body-cell”> |
| Metals</class=”lastudio-table__cell elementor-repeater-item-e425154 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-27db81b lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-85576a2 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-ee55bac lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-729e643 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-4f2863a lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-0b40306 lastudio-table__body-cell”> |
| Personal Goods</class=”lastudio-table__cell elementor-repeater-item-a9e4866 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-2bc8d2d lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-dc9967a lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-28dff7e lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-fe8f1db lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-273975e lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-2521ae6 lastudio-table__body-cell”> |
| Property</class=”lastudio-table__cell elementor-repeater-item-fef9156 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-3158438 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-7333e13 lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-89e0a51 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-57b2422 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-b250371 lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-03fad87 lastudio-table__body-cell”> |
| Retailers</class=”lastudio-table__cell elementor-repeater-item-0fb8eeb lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-0ca0a17 lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-79a682e lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-ccabe17 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-4d608bf lastudio-table__body-cell”> | 1.5%</class=”lastudio-table__cell elementor-repeater-item-fcdfecf lastudio-table__body-cell”> | 3.3%</class=”lastudio-table__cell elementor-repeater-item-ea398cb lastudio-table__body-cell”> |
| Support</class=”lastudio-table__cell elementor-repeater-item-6799752 lastudio-table__body-cell”> | 1.0%</class=”lastudio-table__cell elementor-repeater-item-21b293d lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-542b80a lastudio-table__body-cell”> | 1.2%</class=”lastudio-table__cell elementor-repeater-item-f37d990 lastudio-table__body-cell”> | 1.5%</class=”lastudio-table__cell elementor-repeater-item-bb72b83 lastudio-table__body-cell”> | 0.8%</class=”lastudio-table__cell elementor-repeater-item-8b8c578 lastudio-table__body-cell”> | 4.6%</class=”lastudio-table__cell elementor-repeater-item-af78253 lastudio-table__body-cell”> |
| Telecommunications</class=”lastudio-table__cell elementor-repeater-item-67bac41 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-1c589e7 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-3c7deb1 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-05a24de lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-ceb6b3d lastudio-table__body-cell”> | 0.6%</class=”lastudio-table__cell elementor-repeater-item-b99b06e lastudio-table__body-cell”> | 1.2%</class=”lastudio-table__cell elementor-repeater-item-f9914a8 lastudio-table__body-cell”> |
| Tobacco</class=”lastudio-table__cell elementor-repeater-item-63067ac lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-165112a lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-c680343 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-cd685c4 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-9e33212 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-d1559d1 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-db0b6f2 lastudio-table__body-cell”> |
| Tourism and Leisure</class=”lastudio-table__cell elementor-repeater-item-2078344 lastudio-table__body-cell”> | 0.2%</class=”lastudio-table__cell elementor-repeater-item-4929428 lastudio-table__body-cell”> | 0.0%</class=”lastudio-table__cell elementor-repeater-item-dc86669 lastudio-table__body-cell”> | 1.2%</class=”lastudio-table__cell elementor-repeater-item-2df06b7 lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-837728e lastudio-table__body-cell”> | 0.4%</class=”lastudio-table__cell elementor-repeater-item-bf4c542 lastudio-table__body-cell”> | 2.3%</class=”lastudio-table__cell elementor-repeater-item-0cd4486 lastudio-table__body-cell”> |
What’s next?
If you’re intrigued by the different types of creatives, why not take a look at our recent blog where we discuss each creative type in depth.
Or, if you’re itching to find out what type of creative you are, why not head over to take our questionnaire http://whattypeofcreativeareyou.co.uk/#/.
You can even let us know the results in the comments if you wish to!
Tags:
2023 marketing trends
advertising industry
Awards
Back to business
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