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Welcome to the OTB blog.

  • Nov 1, 2017
  • Posted by Becky

Can organisations become too reliant on data?

Data has become essential to modern insight generation, but can marketers become too reliant on data?...

  • Oct 3, 2017
  • Posted by Becky

Is the marketing funnel still relevant in the digital age?

Many aspects of marketing have had to be reconsidered as a result of digitalisation, but is the marketing funnel one of them?...

  • Sep 6, 2017
  • Posted by Becky

How and why do magazine advertising and print still hold a place in marketing?

With so much focus on digital, what is the role of magazines and print in marketing going forward?...

  • Aug 30, 2017
  • Posted by Becky

How and why brands need to adapt to voice search marketing

Search-based strategy is vital for brands, but how will new voice-search technology fit into this?...

  • Aug 22, 2017
  • Posted by Becky

How user-generated content can improve your marketing

In a marketing world still dominated by content, how can you use user-generated content to best effect?...

  • Mar 1, 2017
  • Posted by Becky

Why hyperlocal marketing is so much more than location.

We may be living in a globalised world, but the art of hyperlocal marketing can work wonders for your strategy....

  • Jan 25, 2017
  • Posted by Becky

Debunking 3 of the biggest myths about creativity in marketing

They may be popular and oft-repeated, but are these myths holding back marketers from truly embracing creativity in a productive way?...

  • Jan 18, 2017
  • Posted by Becky

What are abandoned basket emails and how can marketers use them?

With so many online shopping baskets abandoned at the last minute, could email marketing be the way to win back interest?...

  • Jan 11, 2017
  • Posted by Becky

Three ways to reach your target audience online

Because it’s surprising how many campaigns don’t hit the spot....

  • Dec 28, 2016
  • Posted by Becky

What to watch in 2017

Our top three trends that look set to dominate in the new year......

  • Dec 7, 2016
  • Posted by Becky

3 innovative ways you can use data

Because data doesn’t have to be dull....

  • Nov 30, 2016
  • Posted by Becky

What is social listening and why is it important for marketing?

Because often social media monitoring simply isn’t enough....

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