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Welcome to the OTB blog.

  • Sep 12, 2017
  • Posted by Becky

Why brands should be paying more attention to interactive marketing

Increasingly sought after, interactive marketing is one to watch as technology develops....

  • Jun 7, 2017
  • Posted by Becky

What is a purpose-led brand?

Because simply selling products is no longer enough to secure customer loyalty....

  • May 16, 2017
  • Posted by Becky

The continuity of changing consumer behaviour

It may be a hot topic, but is there anything new about changing consumer behaviour?...

  • Apr 4, 2017
  • Posted by Becky

The best April Fool’s campaigns and how to use humour in marketing

Did you fall for an April Fool’s this weekend? If so, you’ll love our round up of the best April Fool’s marketing, and tips on how you can use humour in your own strategy....

  • Mar 28, 2017
  • Posted by Becky

How to use real-time marketing

Far more than time-responsive PR, real-time marketing can bring valuable rewards when employed strategically....

  • Jun 15, 2016
  • Posted by Becky

How to add value through your brand website

There was a time that everyone wanted a website, but does it still retain the same value for brands in 2016?...

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