How Snapchat is changing the nature of content marketing

Should Snapchat’s recent foray into content be seen as a benign venture or a major game changer?

Oct 18, 2017 - Posted by Becky

What’s in a colour?

You might not give much thought to colour in your day to day work, but it’s more important than you think.

Oct 10, 2017 - Posted by Becky

Is the marketing funnel still relevant in the digital age?

Many aspects of marketing have had to be reconsidered as a result of digitalisation, but is the marketing funnel one of them?

Oct 3, 2017 - Posted by Becky

3 tips for marketing to university students

As a new term begins, marketing to students may be just the boost your strategy needs.

Sep 27, 2017 - Posted by Becky

What is GDPR and how will it affect marketers?

With data so central to modern marketing campaigns, marketers need to stay up to date with the relevant legislation.

Sep 20, 2017 - Posted by Becky