ThinkOTB Agency

Helping Skipton Building Society build for the future

consumer document for Skipton Buidling Society

Our challenge

Established over 160 years ago, Skipton Building Society had a reputation as a trusted, local building society with its members’ best interests at heart. To evolve for future success in a challenging market their strategy was to offer an ‘all of life’ portfolio with a focus on worry free retirement.

We were challenged to develop a new consumer-facing proposition and brand identity to support this strategy and help them seize their next market opportunity. ThinkOTB were a safe pair of hands to deliver the consumer-facing proposition and identity across all media.

New consumer proposition for Skipton Building Society's website

brand imagery for Skipton Building Society

Our creative thinking

Appropriately, the Skipton castle icon was set in stone. However, the makeover delivered a contemporary identity with a hint of nostalgia. Bespoke imagery features people enjoying an ‘active retirement’ or pre-retirement. The ribbons are a metaphor for Skipton Building Society and the member moving through life together.

brand guidelines for Skipton Building Society

Extensive brand guidelines meant that everyone understood the brand and all it stands for. We delivered a coherent and contemporary brand approach fit for the future but underpinned by their 160-year heritage.

consumer proposition for Skipton Buidling Society

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