ThinkOTB Agency

Helping Midland Heart achieve their big mission

Our challenge

Midland Heart is a leading housing organisation in the West Midlands. They provide quality, safe and affordable homes to help people live independently. We were challenged with the evolution of their brand’s visual identity to bring to life their bold vision and signal they were ready for whatever the future held.

new visual identity for Midland Heart

Our creative thinking

Valuable insight was gained from internal brand workshops and nationwide competitor analysis. We were then able to refine Midland Heart’s proposition and develop a contemporary brand identity that was fit for the future, enabled them to stand out in a competitive market and that gained the approval of key stakeholders.

midland heart van

branded Midland Heart report and note book

We have been a trusted strategic partner of Midland Heart for well over a decade and have been trusted year-on-year to deliver important financial documents, regulatory reports, and internal communications campaigns, all supporting their long-term strategic vision and corporate plan.

Midland Heart visual identity document

To hear more about our work in a specific sector, or for help with your visual identity, please get in touch.

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