Developing a compelling and unique brand for LHC

Our challenge

Leeds Hospitals Charity is the Charity of Leeds Teaching Hospitals providing support to eight hospitals across the West Yorkshire region.

With significant growth plans over the next five years, there is a clear vision to work towards. The brand was tired and lacked a clear proposition which made it a high priority to bring the brand in line with the future ambitions of the Charity, ensuring it is fit for purpose.

Our creative thinking

LHC partnered with ThinkOTB to deliver a strategic brand framework which clearly define who the Charity is, what it does and why it does it.

It was important to identify what makes it unique compared to others and that would resonate with all audience groups and key stakeholders. The framework was supported by a refreshed brand identity which had the ability to flex and adapts across various marcomms campaigns, to increase awareness and support their ambition to become the number one healthcare charity choice in the region.

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