ThinkOTB Agency

Putting people at the heart of pioneering research

LYPFT case study banner image

Our challenge

Leeds and York Partnership NHS Foundation Trust (LYPFT) Research and Development department (R&D) is dedicated to conducting pioneering research. They help shape the future of mental health care for children, older people, and those living with dementia. Despite their expertise and research excellence, the department operates in a highly competitive landscape. Securing funding and recognition for research is extremely difficult.

ThinkOTB were appointed by LYPFT to support R&D. Our 30+ years of strategic healthcare experience helped them evolve and strengthen their brand value proposition. We supported the department to define who they are, what they stand for, and identify a position they can own in this fiercely competitive landscape. This gives them the tools and confidence they need to strengthen their stakeholder relationships to secure future funding.

LYPFT brand value proposition banner

LYPFT R&D booklet

Our creative thinking

Insight was gathered through a mixture of desk research, focus groups and a brand workshop. We needed to discover how the team felt about their current position, their strengths and weaknesses and their aspirations for the future brand. The new proposition centred around R&D being the driving force behind mental health care. The new brand identity visually strengthened the proposition by putting people front and centre of both messaging and imagery.

LYPFT website on a laptop

To hear more about our work in a specific sector, or for help with your brand value proposition, please get in touch.

Back to Case Studies