ThinkOTB Agency

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Jubilee ads fit for a Queen

There’s been a right Royal buzz in the air over the Platinum Jubilee bank holiday! Did you go to a street party or watch…

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Can web accessibility really help you reach 20% more people?

Companies and marketing agencies spend months designing, planning and testing new websites to ensure they include precisely the right elements. They look at their…

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National Holiday? Does that call for a promotion

What better way to reconnect with your audience than with celebratory messages around a national holiday or a big key date? At our marketing…

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Marketing trends to capitalise on in 2022

2021 proved just how quickly the marketing industry can evolve. During the pandemic marketers embraced digital transformation more than ever as they adapted to constantly…

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2022: 4 ways digital consumers are changing

2020 and 2021 will go down in history as life changing. So the big question on every marketer’s lips is, what’s next? Now life…

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Is print marketing dead?

Digital marketing is cheap, measurable and instantly controllable, so why would marketers and marketing agencies turn to print? At ThinkOTB we believe print marketing…

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Why should social media campaigns be creative?

Social media has never been more important. 51% of business executives predict that social media is going to become the #1 most important source…

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How influencers are driving growth

Have you ever wondered how social media influencers can help you to grow your business?In 2020 there were huge changes in trends – we…

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ThinkOTB says thanks in The Drum Recommends Awards

We want to say a huge thank you to all our clients who have rated our marketing agency services this year! In the only…

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What Visa has really been doing behind the scenes

The way we pay has been put under the spotlight during the pandemic and more businesses than ever have been ditching cash for card…

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Always-on innovation is key, but is it always easy?

A flow of small but powerful ideas is often the dream when organisations talk about increasing innovation. But creating ‘always-on’ business innovation isn’t simple….

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Shivers up our spines: Great marketing campaigns

Working in a marketing agency, you never switch off! We see a great TV ad and scribble it down. You’ll see us stopping to…

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Local advertising: 5 effective ways to market to local audiences

It’s easy to forget the importance of local advertising. Particularly with many brands focused on spreading their message across the UK or globally! But,…

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“Make the most of every opportunity” – Work experience learnings

Thanks to our universities, higher education colleges and the thriving marketing agency landscape, the pool of talented young people is growing incredibly fast in…

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Leeds can’t keep a lid on innovation!

Innovation has always been the lifeblood of companies. As a marketing agency, we know that being the first to launch a product, the fastest…

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5 ways to make great social media video content

Love it or hate it, there’s no denying that social media is one of the most powerful tools in a marketer’s belt. In fact,…

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6 ways social media does great things

Social media is a controversial beast. For marketing agencies it signifies great marketing potential; during Covid, social media created connections and community; for some…

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What Euro 2020 can teach marketers

England played a strong match against Croatia on Sunday and although Southgate, the players and fans will all tell you different reasons for the…

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How can the marketing industry drive inclusivity?

Discussing Pride month with our team, many of us feel that marketing agencies and the UK creative industry are open-minded and considered ‘safe’ places…

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Schooling the next generation in creativity

We’re in no doubt incredible creative talent is alive in the North! This week ThinkOTB has been the host marketing agency kicking off School…

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How can brands maximise the value of customer feedback?

No-one likes a boaster, especially not a boastful brand! As a marketing agency we believe brands should shout about what they can do for…

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Brainstorming doesn’t work… so what does?

Ideas are king in every business. They inspire new products, new ways of working and new visions to drive companies forward. So what’s the…

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What do food & beverage marketers need to know in 2021?

2020 was the year we rekindled our relationships with food and drink – eating and drinking relieved boredom, cooking was escapism, and restaurant-standard takeaways…

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When happiness flows, creativity flows

A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive.

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Easter: the right time for brand innovation

This year it feels like Easter will represent hope and a fresh start more than ever before. We have the ‘roadmap to normality’, the…

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Can joy connect consumers to brands?

If a brand puts joy at the heart of its values and its marketing proposition, will consumers feel the joy and connect more with the brand?

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How do businesses stay relevant over 30 years?

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

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Cultural change comes from the outside, in

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

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5 trends that will define marketing in 2021

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

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Our perspective: receiving the Queen’s Award

Back in April we were announced as a winner of the Queen’s Award for Enterprise for International Trade for our outstanding sales growth in overseas markets. Now the Lord Lieutenant has been able to present ThinkOTB marketing agency with the award.

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Loyalty to your staff drives client retention

COVID-19 has left employees, businesses and clients feeling concerned about economic security and longevity. In the current economic climate, it’s critical for businesses to…

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Innovation marketing prevents blindspots and unlocks potential

Whether you’re deciding which candidate to hire, which supplier to use, which strategy to pursue, or which idea to develop – the ability to…

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Introducing a new perspective on marketing: innovation marketing from ThinkOTB

Our customers are demanding more of our innovation services along with our creative marketing agency services to give a new perspective on their marketing and business challenges. So OTB Agency has rebranded to ThinkOTB, the innovation marketing agency

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Virtual meetings are here to stay, so get used to them

At the start of this year, the only two words that could have produced more anxiety than ‘meeting’ would have been ‘virtual meeting’. Thankfully,…

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The most popular types of creatives across the UK

We hear the word creative A LOT, but what does it actually mean to be creative and how do you measure how creative you…

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Moulding success with Chase Plastics

From the outside looking in, the plastic recycling industry can seem unglamorous. It has for too long operated on the single minded proposition of…

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Winning the Queen’s Awards for International Trade: Interview with OTB Chairman Mark Davies

Here at Think OTB Marketing and Advertising Agency we were pretty impressed when our Chairman announced to us all that we had been awarded…

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School of Thought: The Final Standings

Back in March of this year, Think OTB Agency teamed up with 11 other Leeds based advertising and marketing agencies, lending their collective industry…

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Only a true partnership wins Board buy-in

Creating a brand identity is about so much more than looking attractive on the outside. It’s about creating something that rings true to the…

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Will RBGs change your workplace?

In these topsy turvy times, strong leaders and respected change-makers are needed more than ever before. On Friday, inspirational US Supreme Court Justice Ruth…

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Back to business means back to innovation

Marketers need to make innovation a new habit to survive this Covid world. This blog sets out practical ways to identify growth opportunities.

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Is ‘Innovation Marketing’ uncontested market space?

Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives profitable growth across the business in every industry sector

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How to create a workplace where everyone thrives

Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of workplace well-being proposed by the ‘founder of Positive Psychology’, Dr Martin Seligman. #HappinessHappensMonth

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When happiness flows, creativity flows

A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive. #HappinessHappensMonth

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Why trust is key to your marketing strategy – and how to build it

It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial…

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How to create an authentic brand

I’ve been thinking about the Which? report by Andrew Laughlin that identified key problems with modern marketing. They created and promoted fake health advice…

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In celebration of School of Thought

At the beginning of 2020, OTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved…

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Advertising agency ethics. The number one quality you should look for when adding an agency to your roster.

How are you supposed to choose a marketing agency with all the different options available to you? There are lots of considerations to look…

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Top tips when looking for marketing and advertising support

With so many advertising and marketing agencies out there, how do you go about finding the right one for you? We decided to ask…

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The pubs are open! Our favourite beer adverts and TV commercials

Following the pubs re-opening after COVID-19 lockdowns, we thought we’d take the opportunity to honour the fact that you can now get a freshly…

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Using online chat tools like Zoom for brainstorming

If one thing has benefitted from the global coronavirus pandemic it’s online tools like Zoom, Teams and GoToMeeting. They’ve become an integral part of…

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Farewell Ennio Morricone: His music in advertising

The music of Ennio Morricone is everywhere. You’ll find him all over popular culture. The Good the Bad and the Ugly, The Mission, Cinema…

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How TV shows changed advertising and marketing… not the internet

A lot of people think it was the advent of the internet that changed how complex advertising has become. The truth is, the industry…

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OTB’s top tips for B2B marketing success

Succeeding in the world of B2B. That’s because B2B marketing strategies aren’t like traditional marketing and advertising. It takes a unique combination of tools,…

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Now’s the time to get back to basics with your advertising and marketing

It can’t have escaped your attention that over the last few years it seems more and more brands don’t sell us products anymore. They…

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How to choose and work with an advertising and marketing agency?

Whilst having a social distanced conversation with a business owner the other day, a business owner who doesn’t currently use an agency for any…

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Winning The 2020 Queen’s Award for Enterprise for International Trade

Over the years many of our clients have benefitted from our passionate and dedicated approach to adding value to their businesses and boosting their…

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Now’s the time to ‘Be More Dog’ with your brand and advertising to bounce forward into success

Now’s the time to ‘Be More Dog’ with your brand and advertising to bounce forward into success Forget the ‘free marketing audit’ that you’ve…

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The brands that have it – who is smashing it at the moment and what you can learn from them

We’ve all seen them. The lockdown TV adverts featuring employees on Zoom calls and brands proclaiming that ‘we’re with you’ and ‘we’re all I…

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Some top tips during strange times to help you invest your marketing budget in the right way

The irony of an advertising agency telling you to invest your marketing budget during these strange times is not lost on us. But as…

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Channel emotion in your marketing, not reason

Humans are emotional beings. We like to think that reason and reason alone informs our decisions, but how we feel is a much more…

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What can marketing professionals learn from toilet rolls?

During Covid -19 we’ve spotted some really useful marketing insights from an unusual source… toilet rolls! People rushed to buy toilet rolls and premier…

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Making WFH work for you

Last week, normality was turned on its head. For everyone. Those of us who were fortunate to do so swapped the office for our…

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How cigarettes shaped modern marketing

At the start of the 20th century branding as we know it today didn’t really exist. There were no tone of voice documents, brand values…

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7 ways to be kind at work

We live in a brutal world. People wear their lack of empathy as a badge of honour, and we’re quick to mock when we…

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Consumer trends that will shape 2020

Consumer habits changed A LOT in the tenties. Social media evolved from basic photo sharing, mobile phone usage grew higher than desktop browsing traffic and podcasts…

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The best Christmas ads of 2019

Aside from the food and presents Christmas is all about the music. Whether it’s a well-versed church choir, carollers on our doorstep or the…

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4 scarily good Halloween advertising campaigns

Today is a scary day. I’m not referring to the imaginary ‘do or die’ Brexit deadline – it is of course Halloween. It isn’t for everyone,…

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Football clubs get their social media tactics spot on

Twitter is a social media platform where people don’t take themselves too seriously, and they expect brands to follow suit. They expect them to…

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6 signs a colleague may be struggling with their mental health

Mental health is a topic high on everyone’s agenda and it’s high on the agenda here too at marketing and advertising agency OTB, and…

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Podcasts: a more intimate form of advertising

Once upon a time ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist…

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TV must adapt or die trying

Picture it now: your parents call your name to let you know your favourite programme is about to begin. You make your way from…

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Why does everyone’s favourite time of year arrive earlier with every passing year?

Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It…

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Advertising in gaming is much more than mere child’s play

Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may…

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Channel 4 wear criticism as a badge of honour

Channel 4 is different to other broadcasters. It was made to be different. It pushes the boundaries and challenges viewers where others are too…

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Could hyper-specialist shops save our high street?

The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the…

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Substance should always be valued over style

Pretty things are nice to ogle at but they’re seldom useful. Hence why most people place more value on substance over style. The way…

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The Great Hack: the dark side of data

Data is a priceless asset. It’s no longer something trawled over exclusively by nerds. For a creative marketing agency like OTB, data is essential…

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For art’s sake

Dull. Devoid of colour. Depressing. That’s what our lives would be like without art. Which makes it all the more puzzling why we don’t…

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Do the ends ever justify the means?

Cast your minds back to March of this year; a bright pink boat and hundreds of flip flop wearing folk had set up camp…

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Gender stereotypes in advertising are a relic of the past

The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in…

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Not everyone is going to like you. Accept it and move on

“Not everyone is going to like you, sweetheart” is a message our parents would tell us that we’d all do well to remember. At…

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Looking back: the power of nostalgia in advertising

Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and…

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The changing face of stock images

Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of…

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Marketing with pride

Summer is fast approaching which means intermittent spells of sunshine and brands displaying rainbow flags in a half-baked attempt to show support for Pride…

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How to treble your marketing results

Do you want to squeeze as much as you can from your marketing investment? Tracking and improving the efficiency of your marketing activity is…

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Celebrity endorsements: do they work?

Celebrities. They’re just better than us, aren’t they? They’ve got better hair, bodies that look like they were sculpted by Greek Gods and lead…

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Finding your voice

The way you choose to communicate with people is vitally important. It can be the difference between someone resonating with what you’re saying or…

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Manufactured controversy

As a creative marketing agency, consider every eventuality of a campaign that we put our name to. The negative connotations of words, the way certain…

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7 ways to stay fit in the office

When diplomatic representatives from 50 countries met to form the United Nations in San Francisco on 24th October 1945, one of the things they discussed…

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How to resist the rise of automation

Ahh, the modern world. Don’t you just love it? It seems a day fails to pass without the introduction of a new technological advancement….

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Disrupting the big tech monopoly to reignite competition

It’s hard to imagine a world without Facebook, Google, Amazon or Apple. Rewind twenty-five-years to the not so distant past and this was the…

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International Women’s Day

Women… none of us would be here without them. Whether it’s our mother, sister, wife, daughter or niece, women play a monumental role in…

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Your absence from marketing events is damaging your business prospects

With only a week to go until OTB grace Prolific North’s Marketing Show North, we take a look at how your continued absence from marketing…

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Falling out of love with Valentine’s Day

It’s that time of year again. Synthetic romance is in the air and we’re all encouraged to take part in the name of Valentine’s…

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The launch of Umbraco 8

We didn’t know when it would happen, but it finally has. As an Umbraco Registered Partner, the long-awaited launch of Umbraco 8 is a welcome one….

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The rise of a nomadic workforce

Ahh, the joys of working from home. An extra hour in bed, not having to change out of pyjamas and the comfort of working…

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Fyre Festival – a millennial marketing masterclass

What’s the key thing we’ve learned from the Fyre Festival marketing con? If it sounds too good to be true, then it probably is….

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Leeds is everything it’s cracked up to be

Berlin, Copenhagen and Lisbon are all considered to be some of the ‘coolest’ places in Europe. However, in 2019 there is somewhere a little…

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2019 Resolutions

The fog from a booze-fuelled Christmas and New Year’s Eve has now settled and our eyes are firmly set on 2019. People across the…

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