ThinkOTB Agency

Uncategorized

Jubilee ads fit for a Queen

There’s been a right Royal buzz in the air over the Platinum Jubilee bank holiday! Did you go to a street party or watch…

Read more

Cultural change comes from the outside, in

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

Read more

Virtual meetings are here to stay, so get used to them

At the start of this year, the only two words that could have produced more anxiety than ‘meeting’ would have been ‘virtual meeting’. Thankfully,…

Read more

The most popular types of creatives across the UK

We hear the word creative A LOT, but what does it actually mean to be creative and how do you measure how creative you…

Read more

Moulding success with Chase Plastics

From the outside looking in, the plastic recycling industry can seem unglamorous. It has for too long operated on the single minded proposition of…

Read more

Winning the Queen’s Awards for International Trade: Interview with OTB Chairman Mark Davies

Here at Think OTB Marketing and Advertising Agency we were pretty impressed when our Chairman announced to us all that we had been awarded…

Read more

School of Thought: The Final Standings

Back in March of this year, Think OTB Agency teamed up with 11 other Leeds based advertising and marketing agencies, lending their collective industry…

Read more

Only a true partnership wins Board buy-in

Creating a brand identity is about so much more than looking attractive on the outside. It’s about creating something that rings true to the…

Read more

Will RBGs change your workplace?

In these topsy turvy times, strong leaders and respected change-makers are needed more than ever before. On Friday, inspirational US Supreme Court Justice Ruth…

Read more

Back to business means back to innovation

Marketers need to make innovation a new habit to survive this Covid world. This blog sets out practical ways to identify growth opportunities.

Read more

Is ‘Innovation Marketing’ uncontested market space?

Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives profitable growth across the business in every industry sector

Read more

How to create a workplace where everyone thrives

Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of workplace well-being proposed by the ‘founder of Positive Psychology’, Dr Martin Seligman. #HappinessHappensMonth

Read more

When happiness flows, creativity flows

A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive. #HappinessHappensMonth

Read more

Why trust is key to your marketing strategy – and how to build it

It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial…

Read more

How to create an authentic brand

I’ve been thinking about the Which? report by Andrew Laughlin that identified key problems with modern marketing. They created and promoted fake health advice…

Read more

In celebration of School of Thought

At the beginning of 2020, OTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved…

Read more

Advertising agency ethics. The number one quality you should look for when adding an agency to your roster.

How are you supposed to choose a marketing agency with all the different options available to you? There are lots of considerations to look…

Read more

Top tips when looking for marketing and advertising support

With so many advertising and marketing agencies out there, how do you go about finding the right one for you? We decided to ask…

Read more

The pubs are open! Our favourite beer adverts and TV commercials

Following the pubs re-opening after COVID-19 lockdowns, we thought we’d take the opportunity to honour the fact that you can now get a freshly…

Read more

Using online chat tools like Zoom for brainstorming

If one thing has benefitted from the global coronavirus pandemic it’s online tools like Zoom, Teams and GoToMeeting. They’ve become an integral part of…

Read more

Farewell Ennio Morricone: His music in advertising

The music of Ennio Morricone is everywhere. You’ll find him all over popular culture. The Good the Bad and the Ugly, The Mission, Cinema…

Read more

How TV shows changed advertising and marketing… not the internet

A lot of people think it was the advent of the internet that changed how complex advertising has become. The truth is, the industry…

Read more

OTB’s top tips for B2B marketing success

Succeeding in the world of B2B. That’s because B2B marketing strategies aren’t like traditional marketing and advertising. It takes a unique combination of tools,…

Read more

Now’s the time to get back to basics with your advertising and marketing

It can’t have escaped your attention that over the last few years it seems more and more brands don’t sell us products anymore. They…

Read more

How to choose and work with an advertising and marketing agency?

Whilst having a social distanced conversation with a business owner the other day, a business owner who doesn’t currently use an agency for any…

Read more

Winning The 2020 Queen’s Award for Enterprise for International Trade

Over the years many of our clients have benefitted from our passionate and dedicated approach to adding value to their businesses and boosting their…

Read more

Now’s the time to ‘Be More Dog’ with your brand and advertising to bounce forward into success

Now’s the time to ‘Be More Dog’ with your brand and advertising to bounce forward into success Forget the ‘free marketing audit’ that you’ve…

Read more

The brands that have it – who is smashing it at the moment and what you can learn from them

We’ve all seen them. The lockdown TV adverts featuring employees on Zoom calls and brands proclaiming that ‘we’re with you’ and ‘we’re all I…

Read more

Some top tips during strange times to help you invest your marketing budget in the right way

The irony of an advertising agency telling you to invest your marketing budget during these strange times is not lost on us. But as…

Read more

Channel emotion in your marketing, not reason

Humans are emotional beings. We like to think that reason and reason alone informs our decisions, but how we feel is a much more…

Read more

What can marketing professionals learn from toilet rolls?

During Covid -19 we’ve spotted some really useful marketing insights from an unusual source… toilet rolls! People rushed to buy toilet rolls and premier…

Read more

Making WFH work for you

Last week, normality was turned on its head. For everyone. Those of us who were fortunate to do so swapped the office for our…

Read more

How cigarettes shaped modern marketing

At the start of the 20th century branding as we know it today didn’t really exist. There were no tone of voice documents, brand values…

Read more

7 ways to be kind at work

We live in a brutal world. People wear their lack of empathy as a badge of honour, and we’re quick to mock when we…

Read more

Consumer trends that will shape 2020

Consumer habits changed A LOT in the tenties. Social media evolved from basic photo sharing, mobile phone usage grew higher than desktop browsing traffic and podcasts…

Read more

The best Christmas ads of 2019

Aside from the food and presents Christmas is all about the music. Whether it’s a well-versed church choir, carollers on our doorstep or the…

Read more

4 scarily good Halloween advertising campaigns

Today is a scary day. I’m not referring to the imaginary ‘do or die’ Brexit deadline – it is of course Halloween. It isn’t for everyone,…

Read more

Football clubs get their social media tactics spot on

Twitter is a social media platform where people don’t take themselves too seriously, and they expect brands to follow suit. They expect them to…

Read more

6 signs a colleague may be struggling with their mental health

Mental health is a topic high on everyone’s agenda and it’s high on the agenda here too at marketing and advertising agency OTB, and…

Read more

Podcasts: a more intimate form of advertising

Once upon a time ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist…

Read more

TV must adapt or die trying

Picture it now: your parents call your name to let you know your favourite programme is about to begin. You make your way from…

Read more

Why does everyone’s favourite time of year arrive earlier with every passing year?

Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It…

Read more

Advertising in gaming is much more than mere child’s play

Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may…

Read more

Channel 4 wear criticism as a badge of honour

Channel 4 is different to other broadcasters. It was made to be different. It pushes the boundaries and challenges viewers where others are too…

Read more

Could hyper-specialist shops save our high street?

The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the…

Read more

Substance should always be valued over style

Pretty things are nice to ogle at but they’re seldom useful. Hence why most people place more value on substance over style. The way…

Read more

The Great Hack: the dark side of data

Data is a priceless asset. It’s no longer something trawled over exclusively by nerds. For a creative marketing agency like OTB, data is essential…

Read more

For art’s sake

Dull. Devoid of colour. Depressing. That’s what our lives would be like without art. Which makes it all the more puzzling why we don’t…

Read more

Do the ends ever justify the means?

Cast your minds back to March of this year; a bright pink boat and hundreds of flip flop wearing folk had set up camp…

Read more

Gender stereotypes in advertising are a relic of the past

The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in…

Read more

Not everyone is going to like you. Accept it and move on

“Not everyone is going to like you, sweetheart” is a message our parents would tell us that we’d all do well to remember. At…

Read more

Looking back: the power of nostalgia in advertising

Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and…

Read more

The changing face of stock images

Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of…

Read more

Marketing with pride

Summer is fast approaching which means intermittent spells of sunshine and brands displaying rainbow flags in a half-baked attempt to show support for Pride…

Read more

How to treble your marketing results

Do you want to squeeze as much as you can from your marketing investment? Tracking and improving the efficiency of your marketing activity is…

Read more

Celebrity endorsements: do they work?

Celebrities. They’re just better than us, aren’t they? They’ve got better hair, bodies that look like they were sculpted by Greek Gods and lead…

Read more

Finding your voice

The way you choose to communicate with people is vitally important. It can be the difference between someone resonating with what you’re saying or…

Read more

Manufactured controversy

As a creative marketing agency, consider every eventuality of a campaign that we put our name to. The negative connotations of words, the way certain…

Read more

7 ways to stay fit in the office

When diplomatic representatives from 50 countries met to form the United Nations in San Francisco on 24th October 1945, one of the things they discussed…

Read more

How to resist the rise of automation

Ahh, the modern world. Don’t you just love it? It seems a day fails to pass without the introduction of a new technological advancement….

Read more

Disrupting the big tech monopoly to reignite competition

It’s hard to imagine a world without Facebook, Google, Amazon or Apple. Rewind twenty-five-years to the not so distant past and this was the…

Read more

International Women’s Day

Women… none of us would be here without them. Whether it’s our mother, sister, wife, daughter or niece, women play a monumental role in…

Read more

Your absence from marketing events is damaging your business prospects

With only a week to go until OTB grace Prolific North’s Marketing Show North, we take a look at how your continued absence from marketing…

Read more

Falling out of love with Valentine’s Day

It’s that time of year again. Synthetic romance is in the air and we’re all encouraged to take part in the name of Valentine’s…

Read more

The launch of Umbraco 8

We didn’t know when it would happen, but it finally has. As an Umbraco Registered Partner, the long-awaited launch of Umbraco 8 is a welcome one….

Read more

The rise of a nomadic workforce

Ahh, the joys of working from home. An extra hour in bed, not having to change out of pyjamas and the comfort of working…

Read more

Fyre Festival – a millennial marketing masterclass

What’s the key thing we’ve learned from the Fyre Festival marketing con? If it sounds too good to be true, then it probably is….

Read more

Leeds is everything it’s cracked up to be

Berlin, Copenhagen and Lisbon are all considered to be some of the ‘coolest’ places in Europe. However, in 2019 there is somewhere a little…

Read more

2019 Resolutions

The fog from a booze-fuelled Christmas and New Year’s Eve has now settled and our eyes are firmly set on 2019. People across the…

Read more

‘Switch off’ feature a safe bet with Barclays

Banks are institutions involved in borrowing and lending money. They take customer deposits and in return pay those customers an annual interest rate. Then,…

Read more

The best Christmas ads of 2018

Christmas – everyone’s favourite time of year. As soon as Bonfire Night is over, our premature festive excitement spills over into all facets of…

Read more

Political advertising is in need of reform

The advertising industry has incredibly high standards. Advertisements of all manner are policed, from online adverts to billboards. Those who wish to utilise these…

Read more

Examining the ethics of corporate gift giving

As the festive season intensifies, businesses up and down the country will be preparing presents for more than just family and friends. Today, the…

Read more

‘Tis the season for peak discounts – how to stay profitable

The sales season is upon us. Traditionally, savvy shoppers can use this time of year to maximise savings in the Boxing Day or January…

Read more

Scooter firm Bird asks for a push start as they target commuters in London

If you were to poll a thousand people who work in London about the worst part of their day, I’d guess that 80% and…

Read more

Greggs: Masters in baking & marketing

Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights fit for…

Read more

Axing Apu just won’t do

The Simpsons first graced television screens nearly 30 years ago and has since been a staple in the comedy diets of many ever since. The…

Read more

Halloween needn’t be a one day throwaway event

It’s nearly that time of year again. Children sport strange outfits in the attempt to secure more sugar than they can physically carry home….

Read more

A different way of thinking – the advantages of cognitive diversity

Making a case for diversity within the workplace is nothing new. However, when we hear the word ‘diversity’ most of us will naturally think…

Read more

The unenviable task of being a Facebook moderator

Social media’s reach on modern society is growing and so is our dependency on it. But as its grip on society and how it…

Read more

National Album Day

The inaugural National Album Day takes place on Saturday 13th October to celebrate the much-loved 70th birthday of the format. The week-long event hopes to reignite…

Read more

Why bringing your marketing in-house isn’t always the answer

A company is launched, and it outsources its marketing to an experienced agency. The agency helps the company increase revenue and grow as a…

Read more

Broadcasting live sport: a new frontier for Amazon?

Our TV habits are changing. They have been for some time now. More and more of us are choosing to view content when it…

Read more

What brands can learn from the Nike – Kaepernick campaign

Marketers sometimes like to take risks. It draws attention to a brand and gets people talking, driving engagement and social media buzz. Sometimes brands need to…

Read more

Working to live or living to work?

Trying to achieve the correct work-life balance can often feel like a minefield. Juggling the pressures of meeting work deadlines and family life often…

Read more

Reddit for marketing? Your content strategy could thank you

Reddit is rarely featured in discussions of marketing strategy. In fact, it wouldn’t be difficult to imagine that very few marketers have ever used…

Read more

How to make marketing incentives work

Incentives used to be a staple of marketing. We’ve seen lots of discounted products or services, bonuses for referring a friend or even a…

Read more

What to remember when building a customer view strategy

Customer relations is in many ways a central tenet of modern marketing. Trust and relationships built between brand and consumer are key drivers of…

Read more

Why marketers shouldn’t ignore Pinterest

Of all the social media platforms that now exist in the world, from Facebook to Instagram to Snapchat and back through LinkedIn, one that…

Read more

The balancing act: how to be a socially responsible brand without alienating your customer base

It’s been a couple of weeks since President Trump visited the UK on official state business. He was met by widespread protests across the…

Read more

3 ways you can use Facebook Messenger for marketing

Facebook marketing has formed a key component of marketing almost since the dawn of social. As Facebook itself has realised the full potential of…

Read more

How direct to consumer marketing is changing the game

Direct to consumer brands, who market their products and services directly to consumers, are re-writing the rules of the marketing industry and causing upsets…

Read more

Three World Cup adverts catching marketers’ attention

The World Cup has absorbed international attention for the past few weeks. It was a nail-biting match for England against Colombia on Tuesday night,…

Read more

Whatsuuupppp, dilly dilly?

Bud Light ‘relaunched’ in the UK last year. It’s not very nice. But neither is Budweiser. These two facts (and they are facts) are…

Read more

Why you should align sales and marketing

The terms ‘sales’ and ‘marketing’ are often used in conjunction with one another, whether in terms of job advertisements, department titles or conceptual discussions….

Read more

A marketer’s summer reading list

Summer is here. Holiday season is just around the corner. Many people use their holidays as an opportunity to spend some time doing all…

Read more

3 things you should know about LinkedIn B2B marketing

When we talk about social media marketing, we often think about Facebook, Twitter and Instagram. In this discussion, LinkedIn is often neglected. Relatively few…

Read more

3 ways to keep your app marketing relevant

Mobile marketing and the age of ‘there’s an app for that’ seemed to dawn at lightning speed. New technologies and an almost insatiable demand…

Read more

3 things you need to know about data

After months of speculation, discussion and preparation, GDPR finally comes into effect this week. As organisations put the finishing touches to their strategies and updated policy…

Read more

Nailing your digital strategy

Digital strategy, what is it? The internet is turning into a never-ending expanse that we just can’t seem to catch up with. So, is…

Read more