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There’s been a right Royal buzz in the air over the Platinum Jubilee bank holiday! Did you go to a street party or watch…

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

Mental health is a topic high on everyone’s agenda and it’s high on the agenda here too at marketing and advertising agency OTB, and…

Pretty things are nice to ogle at but they’re seldom useful. Hence why most people place more value on substance over style. The way…

Data is a priceless asset. It’s no longer something trawled over exclusively by nerds. For a creative marketing agency like OTB, data is essential…

Dull. Devoid of colour. Depressing. That’s what our lives would be like without art. Which makes it all the more puzzling why we don’t…

Cast your minds back to March of this year; a bright pink boat and hundreds of flip flop wearing folk had set up camp…

The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in…

“Not everyone is going to like you, sweetheart” is a message our parents would tell us that we’d all do well to remember. At…

Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and…

Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of…

Summer is fast approaching which means intermittent spells of sunshine and brands displaying rainbow flags in a half-baked attempt to show support for Pride…

Do you want to squeeze as much as you can from your marketing investment? Tracking and improving the efficiency of your marketing activity is…

Celebrities. They’re just better than us, aren’t they? They’ve got better hair, bodies that look like they were sculpted by Greek Gods and lead…

The way you choose to communicate with people is vitally important. It can be the difference between someone resonating with what you’re saying or…

As a creative marketing agency, consider every eventuality of a campaign that we put our name to. The negative connotations of words, the way certain…

When diplomatic representatives from 50 countries met to form the United Nations in San Francisco on 24th October 1945, one of the things they discussed…

Ahh, the modern world. Don’t you just love it? It seems a day fails to pass without the introduction of a new technological advancement….

It’s hard to imagine a world without Facebook, Google, Amazon or Apple. Rewind twenty-five-years to the not so distant past and this was the…

Women… none of us would be here without them. Whether it’s our mother, sister, wife, daughter or niece, women play a monumental role in…

With only a week to go until OTB grace Prolific North’s Marketing Show North, we take a look at how your continued absence from marketing…

It’s that time of year again. Synthetic romance is in the air and we’re all encouraged to take part in the name of Valentine’s…

We didn’t know when it would happen, but it finally has. As an Umbraco Registered Partner, the long-awaited launch of Umbraco 8 is a welcome one….

Ahh, the joys of working from home. An extra hour in bed, not having to change out of pyjamas and the comfort of working…

What’s the key thing we’ve learned from the Fyre Festival marketing con? If it sounds too good to be true, then it probably is….

Berlin, Copenhagen and Lisbon are all considered to be some of the ‘coolest’ places in Europe. However, in 2019 there is somewhere a little…

The fog from a booze-fuelled Christmas and New Year’s Eve has now settled and our eyes are firmly set on 2019. People across the…

Banks are institutions involved in borrowing and lending money. They take customer deposits and in return pay those customers an annual interest rate. Then,…

Christmas – everyone’s favourite time of year. As soon as Bonfire Night is over, our premature festive excitement spills over into all facets of…

The advertising industry has incredibly high standards. Advertisements of all manner are policed, from online adverts to billboards. Those who wish to utilise these…

As the festive season intensifies, businesses up and down the country will be preparing presents for more than just family and friends. Today, the…

The sales season is upon us. Traditionally, savvy shoppers can use this time of year to maximise savings in the Boxing Day or January…

If you were to poll a thousand people who work in London about the worst part of their day, I’d guess that 80% and…

Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights fit for…

The Simpsons first graced television screens nearly 30 years ago and has since been a staple in the comedy diets of many ever since. The…

It’s nearly that time of year again. Children sport strange outfits in the attempt to secure more sugar than they can physically carry home….

Making a case for diversity within the workplace is nothing new. However, when we hear the word ‘diversity’ most of us will naturally think…

Social media’s reach on modern society is growing and so is our dependency on it. But as its grip on society and how it…

The inaugural National Album Day takes place on Saturday 13th October to celebrate the much-loved 70th birthday of the format. The week-long event hopes to reignite…

A company is launched, and it outsources its marketing to an experienced agency. The agency helps the company increase revenue and grow as a…

Our TV habits are changing. They have been for some time now. More and more of us are choosing to view content when it…

Marketers sometimes like to take risks. It draws attention to a brand and gets people talking, driving engagement and social media buzz. Sometimes brands need to…

Trying to achieve the correct work-life balance can often feel like a minefield. Juggling the pressures of meeting work deadlines and family life often…

Reddit is rarely featured in discussions of marketing strategy. In fact, it wouldn’t be difficult to imagine that very few marketers have ever used…

Incentives used to be a staple of marketing. We’ve seen lots of discounted products or services, bonuses for referring a friend or even a…

Customer relations is in many ways a central tenet of modern marketing. Trust and relationships built between brand and consumer are key drivers of…

Of all the social media platforms that now exist in the world, from Facebook to Instagram to Snapchat and back through LinkedIn, one that…

It’s been a couple of weeks since President Trump visited the UK on official state business. He was met by widespread protests across the…

Facebook marketing has formed a key component of marketing almost since the dawn of social. As Facebook itself has realised the full potential of…

Direct to consumer brands, who market their products and services directly to consumers, are re-writing the rules of the marketing industry and causing upsets…

The World Cup has absorbed international attention for the past few weeks. It was a nail-biting match for England against Colombia on Tuesday night,…

Bud Light ‘relaunched’ in the UK last year. It’s not very nice. But neither is Budweiser. These two facts (and they are facts) are…

The terms ‘sales’ and ‘marketing’ are often used in conjunction with one another, whether in terms of job advertisements, department titles or conceptual discussions….

Summer is here. Holiday season is just around the corner. Many people use their holidays as an opportunity to spend some time doing all…

When we talk about social media marketing, we often think about Facebook, Twitter and Instagram. In this discussion, LinkedIn is often neglected. Relatively few…

Mobile marketing and the age of ‘there’s an app for that’ seemed to dawn at lightning speed. New technologies and an almost insatiable demand…

After months of speculation, discussion and preparation, GDPR finally comes into effect this week. As organisations put the finishing touches to their strategies and updated policy…

Digital strategy, what is it? The internet is turning into a never-ending expanse that we just can’t seem to catch up with. So, is…

Email marketing is as old as email itself. It is a great tool for personalised campaigns and maintaining customer loyalty. Email campaigns remain a valuable…

The benefits of real time marketing despite it not being new phenomenon. But, it has become increasingly popular thanks to the rise of social…

Building brand loyalty has, for a long time now, been a central tenet of many marketer’s objectives. While of course acquiring new customers is…

As the numbers of smartphone users continue to rise and the availability of 4G and free-access Wi-Fi become staples of public spaces, location-based marketing…

As the financial services industry experiences an ever-accelerating level of change through consumer behavioural shifts and regulatory challenges, the race to be the customer’s…

The marketing industry is constantly being shaped by technological developments and augmented reality is the next big thing. In the past 20 years alone,…

Instagram was launched in 2010 and saw exponential growth in its early years. It has since become a mainstay of social media and has become…

GDPR, or General Data Protection Regulation, comes into effect on 25 May 2018. Now only little more than a month away, the huge changes…

You may think that your brand tone of voice is something you only need to consider when first starting out. Like a logo or…

As with all seasonal celebrations, Easter often creates a flurry of marketing campaigns. Brands buy in to the hype and potential sales that it…

Have you seen the term blockchain floating around in discussions of new technology, data and speculation about cryptocurrencies like Bitcoin? You might have thought…

Voice-activated technology is not in and of itself new. But, the recent moves by Amazon and Google to push the trend has increased interest…

Like all other commercialised celebrations, Valentine’s Day offers brands a great opportunity for a seasonal campaign. Many have been quick to make the most…

With so many marketing terms frequently used interchangeably, it is little wonder that marketing strategies can become unclear and unfocused. Using accurate terminology in…

Ecommerce may sound like a simple case of selling your usual product offering online. But, the reality can present more complex challenges. Like any…

Corporate Social Responsibility (CSR) is now a staple of a marketing strategy for any business. Once the preserve of only the biggest international brands,…

The gig economy is affecting a diverse range of industries and is changing the way organisations have sought talent and built teams for decades….

For years now ROI, or return on investment, has been the ultimate measure of marketing strategy success. What form this return takes is subject…

2017 was a busy year for marketing. From guerrilla campaigns to changing consumer behaviour, GDPR to another John Lewis Christmas advert, we’ve seen platforms rise and fall and trends come…

Twitter has been a mainstream social media platform for over ten years now. In recent years, commentators have begun to speak of a decline…

The rise of YouTube is in many ways the story of the modern digital age and the rise of social media. It was first…

For as long as marketing has continued to become integrated into organisations and in-house teams have grown in size and scope, Chief Marketing Officers…

Once again the season of merriment is almost upon us, as is the chaos and frenzy that it inevitably entails. Already, we hear you…

The purchase of goods and services has been conducted for centuries, even before the dawn of modern monetary systems. Yet in more recent times,…

It is easy to fall into the trap of thinking that marketing operates in its own bubble and is not impacted by small, material…

For years now marketers have preached the notion that content is king. Questions of how to increase customer engagement, how to remain relevant in a…

The humble colour is something that most people are lucky enough to enjoy in their day to day lives. As such, many of us…

Since the onset of digitalisation, marketers have had to adapt and sometimes reassess their marketing strategies to fit with the demands of the new…

University students, and young people in general, are a notoriously difficult demographic to market to. Trends continue to change at lightning speed, social media…

Data now lies at the heart of the majority of marketing campaigns. Whether generating market insights, investing in programmatic advertising or mapping the customer…

With so many trends to keep up with, it’s difficult to stay on top of industry developments. It’s then even harder to decide which…

Now firmly into the digital age, it is fair to say that digital had become the cornerstone of the modern marketer’s toolkit. It has…

According to a range of HubSpot statistics, search marketing has huge value for marketers. Among the most striking of their statistics are:  – Google gets over…

There are, naturally, many different types of content, each with its own merits and potential challenges. At the start of this year we wrote…

In the Amazon age, anything and everything can arrive on your doorstep. Often, the product will arrive within a matter of hours of your…

You used all the latest techniques to generate creative ideas. Then, you planned each stage of the campaign to bring these ideas to life….

Are you actively promoting diversity in your marketing campaigns? Gone are the days when marketing was the preserve of white, middle class men in…

Most people could name several, if not many, iconic brands. From Fairy to Nike, Kodak to Apple, these brands have built such a strong…

Mapping the user journey has been pulled in two directions simultaneously. On the one hand, with more data available than ever before, it has…

OOH, or Out Of Home, marketing has been a favourite of many a brand for some time. But what does it mean for your…

Most brands would agree that putting the customer first is an important element of strategy. But, what does it mean to be truly customer-centric?…

With so much of marketing focused on content-centric brand offerings, writing copy remains as important as ever. Though many might have suggested that the…