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Creating brands and building websites is our bread and butter as a creative marketing agency. But, when that work creates a happy client and…

52 weeks ago, who would have predicted we’d have had three different Prime Ministers, a cost of living crisis, and England would do so…

The run up to Christmas is always typified by consumers eagerly awaiting Christmas ads. Particularly the John Lewis ads. This much-loved brand and their…

We’ve all been using hashtags for years now, and at our marketing agency we think the # is still a powerful way of driving…

The topic of sustainability is gaining traction around the globe. Consumers are demanding a balance of value for money and products which cause little…

With inflation rocketing to its highest level in 30 years and projected to rise to 10% this year, its not easy for UK consumers…

We love studying, writing about, and embedding joy into our culture here at our marketing agency. So, National Day of Joy is another excuse…

The quality and accessibility of mental health care has been under the microscope in the UK for a number of years. The pandemic only…

There’s been a right Royal buzz in the air over the Platinum Jubilee bank holiday! Did you go to a street party or watch…

Elon Musk is buying Twitter! Well, at the time of writing, the deal is on hold, but there stands a good chance he will…

In business, who you bank with is a demonstration of your company values. It could win you vital ESG points in new business tenders….

Sustainability and corporate responsibility are essential elements for all businesses. Those which put their social purpose at the centre of their business model, rather…

We are incredibly proud to announce that ThinkOTB has been listed as one of the 11 best marketing agencies in Leeds, by The Drum…

A blog by the great copywriter, Dave Trott, has got me thinking about two things – one, about what’s important for my family; and…

In the current climate, companies quite rightly are focussing on minimising risk, cutting costs, and driving productivity. So where does brand innovation sit in…

Companies and marketing agencies spend months designing, planning and testing new websites to ensure they include precisely the right elements. They look at their…

What better way to reconnect with your audience than with celebratory messages around a national holiday or a big key date? At our marketing…

2021 proved just how quickly the marketing industry can evolve. During the pandemic marketers embraced digital transformation more than ever as they adapted to constantly…

2020 and 2021 will go down in history as life changing. So the big question on every marketer’s lips is, what’s next? Now life…

Digital marketing is cheap, measurable and instantly controllable, so why would marketers and marketing agencies turn to print? At ThinkOTB we believe print marketing…

Social media has never been more important. 51% of business executives predict that social media is going to become the #1 most important source…

Have you ever wondered how social media influencers can help you to grow your business?In 2020 there were huge changes in trends – we…

We want to say a huge thank you to all our clients who have rated our marketing agency services this year! In the only…

The way we pay has been put under the spotlight during the pandemic and more businesses than ever have been ditching cash for card…

A flow of small but powerful ideas is often the dream when organisations talk about increasing innovation. But creating ‘always-on’ business innovation isn’t simple….

Working in a marketing agency, you never switch off! We see a great TV ad and scribble it down. You’ll see us stopping to…

It’s easy to forget the importance of local advertising. Particularly with many brands focused on spreading their message across the UK or globally! But,…

Thanks to our universities, higher education colleges and the thriving marketing agency landscape, the pool of talented young people is growing incredibly fast in…

Innovation has always been the lifeblood of companies. As a marketing agency, we know that being the first to launch a product, the fastest…

Love it or hate it, there’s no denying that social media is one of the most powerful tools in a marketer’s belt. In fact,…

Social media is a controversial beast. For marketing agencies it signifies great marketing potential; during Covid, social media created connections and community; for some…

England played a strong match against Croatia on Sunday and although Southgate, the players and fans will all tell you different reasons for the…

Discussing Pride month with our team, many of us feel that marketing agencies and the UK creative industry are open-minded and considered ‘safe’ places…

We’re in no doubt incredible creative talent is alive in the North! This week ThinkOTB has been the host marketing agency kicking off School…

No-one likes a boaster, especially not a boastful brand! As a marketing agency we believe brands should shout about what they can do for…

Ideas are king in every business. They inspire new products, new ways of working and new visions to drive companies forward. So what’s the…

2020 was the year we rekindled our relationships with food and drink – eating and drinking relieved boredom, cooking was escapism, and restaurant-standard takeaways…

A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive.

This year it feels like Easter will represent hope and a fresh start more than ever before. We have the ‘roadmap to normality’, the…

If a brand puts joy at the heart of its values and its marketing proposition, will consumers feel the joy and connect more with the brand?

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

Back in April we were announced as a winner of the Queen’s Award for Enterprise for International Trade for our outstanding sales growth in overseas markets. Now the Lord Lieutenant has been able to present ThinkOTB marketing agency with the award.

COVID-19 has left employees, businesses and clients feeling concerned about economic security and longevity. In the current economic climate, it’s critical for businesses to…

Whether you’re deciding which candidate to hire, which supplier to use, which strategy to pursue, or which idea to develop – the ability to…

Our customers are demanding more of our innovation services along with our creative marketing agency services to give a new perspective on their marketing and business challenges. So OTB Agency has rebranded to ThinkOTB, the innovation marketing agency

At the start of this year, the only two words that could have produced more anxiety than ‘meeting’ would have been ‘virtual meeting’. Thankfully,…

We hear the word creative A LOT, but what does it actually mean to be creative and how do you measure how creative you…

From the outside looking in, the plastic recycling industry can seem unglamorous. It has for too long operated on the single minded proposition of…

Here at Think OTB Marketing and Advertising Agency we were pretty impressed when our Chairman announced to us all that we had been awarded…

Back in March of this year, Think OTB Agency teamed up with 11 other Leeds based advertising and marketing agencies, lending their collective industry…

Creating a brand identity is about so much more than looking attractive on the outside. It’s about creating something that rings true to the…

In these topsy turvy times, strong leaders and respected change-makers are needed more than ever before. On Friday, inspirational US Supreme Court Justice Ruth…

Marketers need to make innovation a new habit to survive this Covid world. This blog sets out practical ways to identify growth opportunities.

Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives profitable growth across the business in every industry sector

Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of workplace well-being proposed by the ‘founder of Positive Psychology’, Dr Martin Seligman. #HappinessHappensMonth

A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive. #HappinessHappensMonth

It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial…

I’ve been thinking about the Which? report by Andrew Laughlin that identified key problems with modern marketing. They created and promoted fake health advice…

At the beginning of 2020, OTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved…

How are you supposed to choose a marketing agency with all the different options available to you? There are lots of considerations to look…

With so many advertising and marketing agencies out there, how do you go about finding the right one for you? We decided to ask…

Following the pubs re-opening after COVID-19 lockdowns, we thought we’d take the opportunity to honour the fact that you can now get a freshly…

If one thing has benefitted from the global coronavirus pandemic it’s online tools like Zoom, Teams and GoToMeeting. They’ve become an integral part of…

The music of Ennio Morricone is everywhere. You’ll find him all over popular culture. The Good the Bad and the Ugly, The Mission, Cinema…

A lot of people think it was the advent of the internet that changed how complex advertising has become. The truth is, the industry…

Succeeding in the world of B2B. That’s because B2B marketing strategies aren’t like traditional marketing and advertising. It takes a unique combination of tools,…

It can’t have escaped your attention that over the last few years it seems more and more brands don’t sell us products anymore. They…

Whilst having a social distanced conversation with a business owner the other day, a business owner who doesn’t currently use an agency for any…

Over the years many of our clients have benefitted from our passionate and dedicated approach to adding value to their businesses and boosting their…

Now’s the time to ‘Be More Dog’ with your brand and advertising to bounce forward into success Forget the ‘free marketing audit’ that you’ve…

We’ve all seen them. The lockdown TV adverts featuring employees on Zoom calls and brands proclaiming that ‘we’re with you’ and ‘we’re all I…

The irony of an advertising agency telling you to invest your marketing budget during these strange times is not lost on us. But as…

Humans are emotional beings. We like to think that reason and reason alone informs our decisions, but how we feel is a much more…

During Covid -19 we’ve spotted some really useful marketing insights from an unusual source… toilet rolls! People rushed to buy toilet rolls and premier…

Last week, normality was turned on its head. For everyone. Those of us who were fortunate to do so swapped the office for our…

At the start of the 20th century branding as we know it today didn’t really exist. There were no tone of voice documents, brand values…

We live in a brutal world. People wear their lack of empathy as a badge of honour, and we’re quick to mock when we…

Consumer habits changed A LOT in the tenties. Social media evolved from basic photo sharing, mobile phone usage grew higher than desktop browsing traffic and podcasts…

Aside from the food and presents Christmas is all about the music. Whether it’s a well-versed church choir, carollers on our doorstep or the…

Today is a scary day. I’m not referring to the imaginary ‘do or die’ Brexit deadline – it is of course Halloween. It isn’t for everyone,…

Twitter is a social media platform where people don’t take themselves too seriously, and they expect brands to follow suit. They expect them to…

Mental health is a topic high on everyone’s agenda and it’s high on the agenda here too at marketing and advertising agency OTB, and…

Once upon a time ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist…

Picture it now: your parents call your name to let you know your favourite programme is about to begin. You make your way from…

Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It…

Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may…

Channel 4 is different to other broadcasters. It was made to be different. It pushes the boundaries and challenges viewers where others are too…

The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the…

Pretty things are nice to ogle at but they’re seldom useful. Hence why most people place more value on substance over style. The way…

Data is a priceless asset. It’s no longer something trawled over exclusively by nerds. For a creative marketing agency like OTB, data is essential…

Dull. Devoid of colour. Depressing. That’s what our lives would be like without art. Which makes it all the more puzzling why we don’t…

Cast your minds back to March of this year; a bright pink boat and hundreds of flip flop wearing folk had set up camp…

The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in…

“Not everyone is going to like you, sweetheart” is a message our parents would tell us that we’d all do well to remember. At…

Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and…

Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of…

Summer is fast approaching which means intermittent spells of sunshine and brands displaying rainbow flags in a half-baked attempt to show support for Pride…

Do you want to squeeze as much as you can from your marketing investment? Tracking and improving the efficiency of your marketing activity is…