What is the ROBO economy and how does it impact your marketing strategy?
In the Amazon age, anything and everything can arrive on your doorstep. Often, the product will arrive within a matter of hours of your…
In the Amazon age, anything and everything can arrive on your doorstep. Often, the product will arrive within a matter of hours of your…
You used all the latest techniques to generate creative ideas. Then, you planned each stage of the campaign to bring these ideas to life….
Are you actively promoting diversity in your marketing campaigns? Gone are the days when marketing was the preserve of white, middle class men in…
Most people could name several, if not many, iconic brands. From Fairy to Nike, Kodak to Apple, these brands have built such a strong…
Mapping the user journey has been pulled in two directions simultaneously. On the one hand, with more data available than ever before, it has…
OOH, or Out Of Home, marketing has been a favourite of many a brand for some time. But what does it mean for your…
Most brands would agree that putting the customer first is an important element of strategy. But, what does it mean to be truly customer-centric?…
With so much of marketing focused on content-centric brand offerings, writing copy remains as important as ever. Though many might have suggested that the…
While much effort is put into winning new customers, rather less is put into retaining the customers. There is a tendency to believe that,…
We are in an era of choice overload and near-constant exposure to advertising. Many brands perceive consumers to be reluctant to remain loyal to…
The merits of marketing to women are often discussed, not least in our recent blog about the #thisgirlcan campaign. But what about marketing to men? Rather less is…
There is much discussion about how marketers must adapt to changing consumer behaviour in order to survive. Recently Marketing Week published a story headlined ‘Starbucks on…
Unavoidably connected to political, social and cultural debates taking place in the outside world, marketing plays a role in shaping conversations through its content…
This week Econsultancy gave us some incredible statistics about mobile marketing. Quoting a recent report by comScore, it was argued that ‘mobile devices now account for a…
The Twittersphere remains one of the most-used social media platforms, particularly when it comes to professionals and organisations. That’s even despite the comparatively small growth…
In any sector trends often run in cycles, and as such marketing is no different. The Drum recently declared that ‘the future of content marketing is…
Marketing an event comes with a specific set of challenges, but ensuring that you have a strategy in place for the before, during and…
For a few hours every year, businesses large and small are able to play tricks on their loyal customers as part of April Fool’s….
Although its name may seem self-explanatory, the question of how and when to use real-time marketing as part of your wider strategy can be…
Few marketers would invest time, money and effort in a campaign without stopping to measure its effectiveness. But how exactly do you measure campaign…
One of the many goals of marketers, if not perhaps their most central, is to interact positively with and better understand their customers. Though…
Today we are constantly told that we are more connected than ever before. If Lady Gaga drops from the roof of the Super Bowl stadium,…
Although guerrilla marketing has existed for some time, in the eyes of many it is seen as little more than an attention seeking stunt….
Loved and loathed in equal measure are online reviews. They can be highly valuable for a brand in one moment and little more than…
Should you devote time to earned, owned, or paid content? That is the question every marketer is asking themselves right now. Content marketing still…
Creativity is a term which is often thrown around carelessly, as though its meaning is self-evident and its desirability in marketing circles should not…
Abandoned basket syndrome is alive and well. With so much of retail now taking place online, when consumers come nail-bitingly close to making a…
Reaching your target audience online should a basic goal to strive for before seeking to improve sales, revenues and returning customers. But what if…
Since the launch of Facebook Live in the spring of 2016, its marketing worth has not yet been fully utilised. Some of the biggest brands have…
Now that we have welcomed in 2017, a new marketing year is upon us. This week we’re exploring the marketing predictions made by industry experts…
As 2016 draws to a close and the industry turns its head to the new year on the horizon, commentators are reflecting on the…
The tendency to think of data as little more than numbers is tempting. There are, in fact, a number of innovative ways you can…
Being active on social media is by now a natural element of any marketing strategy. So much of social media marketing is focused on…
With only four weeks to go until Christmas, Black Friday madness is about commence. Although the trend is less than ten years old, already…
It is easy to fall into the trap of thinking you have to choose between online and offline marketing, whether that’s in budget or…
Often lauded and hailed for their pioneering marketing campaigns, Coca-Cola has become on of the giants of the marketing industry. Whether it is commentators’ annual…
No longer able to be called “up and coming”, video content is a vital part of marketing strategy. The statistics linked to video content…
The annual Festival of Marketing is always a big event in the calendar. The biggest and best brains in the industry come together to discuss successes…
As we head into the second half of the year and advertising budgets show signs of wearing, it can be easy to fall into…
Creating seasonal marketing campaigns can be tough. In what is often a multi-faceted process involving emails and meetings a plenty, a team of designers…
Played out on a global stage, the Olympics is far more than an international sporting event. For many marketers it is the chance to…
Having a strong humanity at the centre of your brand is invaluable. It goes a long way to creating an image that is accessible,…
Last week Pokémon Go took over the digitalised (and in fact real) world, and at incredible speed. Seeming to explode from obscurity, 2016’s take…
Customers are no longer loyal to a brand for its own sake. Hailed by Marketing Land as the “age of disloyalty”, it is more important than…
Native advertising is big business, and a valuable tool for brands looking to market their product offering to targeted audiences. There are three key…
The popularity of using messenger apps to build relationships with consumers has blossomed in 2016, and this week it’s WhatsApp in the spotlight. From…
How good is your email marketing strategy? Email is proclaimed outdated and irrelevant time and again by industry commentators. Yet despite speculation, statistics show email…
Marketing has never been more diverse, more technology rich, and more open to creativity than today. With a wealth of platforms to choose from,…
The inherently fast-pace nature of social media means keeping on top of the latest trends can be a full time job. In case you…
Artificial Intelligence has long been a favourite topic in popular culture. From Terminator to I, Robot; 2001: A Space Odyssey to The Matrix, there…
Self-dubbed as ‘the world’s largest professional network’, since its launch in 2003 it is estimated that LinkedIn now has over 400 million users. According…
The value of mapping the customer journey for your marketing strategy is high. You need to delve into the points of contact a customer…
We would take a guess you don’t pay much attention to your senses day to day in the office. Maybe the first taste of…
Do you spend time working on your mobile marketing strategy? Mobile marketing has been steadily growing in popularity and scope for years now. Some…
When you think back to your childhood, we bet you owned a Lego figurine or a Barbie doll. Maybe you owned both. These iconic…
There are a wealth of social media platforms on offer for marketers. With them, we can create dynamic, fast-paced campaigns with a global reach…
When you say marketing, you may think of London, Madison Avenue or Publicis Paris. Sure, these iconic marketing powerhouses have had a global impact…
Converting your leads and ‘almost customers’ into buyers and consumers can be tough. This week, Think OTB is exploring the ins and outs of…
Wherever you look this week, industry experts are making predictions about where 2016 will take the marketing world. What will be the biggest change…
It’s that time of year once again! Retailers rub their hands with glee at the increasingly frantic Christmas shoppers darting in and out of…
The digitalisation of marketing was arguably one of the most fundamental changes to shake up our industry in recent decades. In fact, it is…
Personalised marketing is not new. Whether it is the simple use of your customer’s name to begin your marketing email or the introductory letter…
When you have a great idea for a marketing campaign or a clear picture of where you want your brand to go next, you…
It’s a competitive world out there, we all know it. Lots of the biggest brands battle to be heard against the noise of those…
Attracting the attention of an audience or potential consumer can sometimes be tough amongst all the noise of the marketing world, as organisations battled…
This week has seen the start of the Rugby World Cup. All eyes are on Britain’s best stadiums as teams from around the world…
This summer has seen one of the biggest shake ups of British politics for decades. The race for the Labour leadership has seen heated…
Hashtags started as a simple tool for grouping similar topics of conversation. Over the years, they have become the go-to symbol for all things social media…
2015 has been a whirlwind of a year for marketing so far. Yet one theme that has run throughout the year is the focus…
Food marketing in many ways deserves to be seen as an industry all of its own. This diverse and constantly changing market offering seemingly…
TV advertising has long since been a go-to platform for brands seeking to connect with audiences. TV marketing campaigns create a wide reach and…
Marketing is no stranger to developments in technology. With each new gadget or platform comes another possibility for greater marketing scope. It promises improved…
The concept of diversity can be applied to many a business situation and is a central element of 21st century industry. When most people…
The concepts of ethics and social responsibility can often seem to be mere buzz-words in the midst of marketing jargon. While it is true…
The value of a strong marketing strategy and original, engaging content is well known for anyone in the industry. Whether an international blue-chip company…
Creating the right branding can be crucial to projecting the right image for your company. It can help attract the right demographic of clients…
Consumers like a bit of insight-driven personalisation that addresses a real need in their life, so information is one of the most valuable currencies…
In case you forgot, this Sunday 21st June is Father’s Day! If you haven’t already, now’s the time to get shopping, card writing and present…
A consumer’s perception of a brand is pivotal to that brand’s success. With so many great marketing campaigns out there, consumers can be easily…
In a sea of marketing jargon and infinite agencies to choose from to guide you through the storm, it can sometimes seem impossible to…
Building a new marketing strategy can seem daunting, with so many opportunities and directions to take it can seem difficult to know where to…
The concept of integrated marketing strategies is a long-standing one. However, it can often be overlooked amidst corporate jargon and buzz words that so…
Here at OTB we specialise in a wide range of marketing, from digital platforms to print, from B2B to B2C, brand development to strategy…
One size doesn’t fit all when it comes to your marketing policy. So, this week Think OTB is looking at how best to create…
No longer the latest passing fad in a sea of marketing jargon, social media is here to stay. Like it or loathe it, for…
This Sunday 15th March its Mother’s Day. So, we thought what better time to celebrate all things mums and marketing… Like many a celebration, Mother’s…
This Sunday, 8th March, is International Women’s Day and a chance to #MakeItHappen. We’ll be celebrating women’s achievements and call for greater equality around the world….
Booking a summer holiday to escape from our delightful British weather? You’ve probably never given much thought to the adverts that fuel your wanderlust,…
Innovation and marketing mean very different things. Professionals specialising in each discipline occupy separate departments within the same organisation. This week Think OTB looks…
Love is in the air: Our favourite Valentine’s day marketing campaigns of recent years. We’re feeling all loved up here at ThinkOTB, as this…
Think OTB is no stranger to the importance of mobile marketing; frequently creating innovative mobile campaigns for a wide variety of our clients. This…
After all that counting down Think OTB is happy to wish you all a Happy New Year and welcome you into 2015! As always…
For the past nine years, Innocent Smoothies have released their ‘Big Knit’ marketing campaign. Their work aims to raise money for Age UK. The…
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