ThinkOTB Agency

Social Media

Can Threads unseat Twitter as the go to app for real-time public conversations?

Where do you stand on the Threads v Twitter argument? With the recent launch of Meta’s text-based Twitter rival – Threads – is attempting…

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What should marketers be thinking about in 2023?

Marketers might find themselves in a difficult position in 2023. There are so many exciting trends on the horizon for them to consider! It…

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Can hashtags still make or break a marketing campaign?

We’ve all been using hashtags for years now, and at our marketing agency we think the # is still a powerful way of driving…

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Why TikTok is right for most brands

No longer just a Gen Z platform for dance routines and viral challenges. TikTok has a widening demographic and pretty much every type of…

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Why should social media campaigns be creative?

Social media has never been more important. 51% of business executives predict that social media is going to become the #1 most important source…

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How influencers are driving growth

Have you ever wondered how social media influencers can help you to grow your business?In 2020 there were huge changes in trends – we…

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5 ways to make great social media video content

Love it or hate it, there’s no denying that social media is one of the most powerful tools in a marketer’s belt. In fact,…

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6 ways social media does great things

Social media is a controversial beast. For marketing agencies it signifies great marketing potential; during Covid, social media created connections and community; for some…

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What is dark social and why does it matter to marketers?

Social media marketing and the analytics that monitor it have proved useful tools for marketers. It’s great for brands seeking to implement a wide-reaching…

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