ThinkOTB Agency

Social Media

Can Threads unseat Twitter as the go to app for real-time public conversations?

Where do you stand on the Threads v Twitter argument? With the recent launch of Meta’s text-based Twitter rival – Threads – is attempting…

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What should marketers be thinking about in 2023?

Marketers might find themselves in a difficult position in 2023. There are so many exciting trends on the horizon for them to consider! It…

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Can hashtags still make or break a marketing campaign?

We’ve all been using hashtags for years now, and at our marketing agency we think the # is still a powerful way of driving…

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Why TikTok is right for most brands

No longer just a Gen Z platform for dance routines and viral challenges. TikTok has a widening demographic and pretty much every type of…

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Why should social media campaigns be creative?

Social media has never been more important. 51% of business executives predict that social media is going to become the #1 most important source…

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How influencers are driving growth

Have you ever wondered how social media influencers can help you to grow your business?In 2020 there were huge changes in trends – we…

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5 ways to make great social media video content

Love it or hate it, there’s no denying that social media is one of the most powerful tools in a marketer’s belt. In fact,…

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6 ways social media does great things

Social media is a controversial beast. For marketing agencies it signifies great marketing potential; during Covid, social media created connections and community; for some…

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International Women’s Day

Women… none of us would be here without them. Whether it’s our mother, sister, wife, daughter or niece, women play a monumental role in…

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Leeds is everything it’s cracked up to be

Berlin, Copenhagen and Lisbon are all considered to be some of the ‘coolest’ places in Europe. However, in 2019 there is somewhere a little…

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2019 Resolutions

The fog from a booze-fuelled Christmas and New Year’s Eve has now settled and our eyes are firmly set on 2019. People across the…

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Halloween needn’t be a one day throwaway event

It’s nearly that time of year again. Children sport strange outfits in the attempt to secure more sugar than they can physically carry home….

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The unenviable task of being a Facebook moderator

Social media’s reach on modern society is growing and so is our dependency on it. But as its grip on society and how it…

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What is dark social and why does it matter to marketers?

Social media marketing and the analytics that monitor it have proved useful tools for marketers. It’s great for brands seeking to implement a wide-reaching…

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