Our challenge
WSP are a huge global engineering company who focus on the design and planning of creative and sustainable engineering solutions across a huge range of sectors. Their vision being to create a future that enables societies and communities to thrive.
Changemakers is an initiative run by WSP that feeds into this vision. It brings people and expertise together with the sole purpose of developing innovative solutions that affect positive change in communities and the environment on a national and global scale.
Our creative thinking
To promote Changemakers to clients, colleagues and prospects, WSP had developed a brand film to be shown across their social channels and on their website. Our task was to take the essence of the film and develop a supporting advertising campaign.
Taking the WSP brand and key messages from the film script, we created a suite of adverts for use across print and digital, each focussed on one key message to motivate and inspire our audiences. The minimalist approach ensured the message remained front and centre to highlight the essence of Changemakers and drive traffic to the website and social channels.
