ThinkOTB Agency

Building a brand framework to establish a clear direction

The Payments Market logo

Our challenge

To develop a robust brand framework to establish the future direction of a brand-new service from Modern World Business Solutions – The Payments Market. A new and unique payments comparison website aimed at merchants looking for payments solutions. The framework was to include everything from the top down, from a clearly defined brand pyramid and through to a new visual identity and key messaging.

The Payments Market website on the tablet

Our creative thinking

The result was brand architecture that provided The Payments Market with a clear roadmap for future growth and success. The brand pyramid served as a guiding light, informing all aspects of the brand’s identity and communication strategies.

brand framework for the Payments Market

From logo design to colour palette selection and typography, every aspect of the visual identity was carefully considered to evoke the desired brand perception. We then crafted key brand messaging that succinctly communicated The Payments Market’s value proposition in a compelling way in order to resonate with its target audience.

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