Our challenge

Invictus Support Services, a facilities management and commercial cleaning business with a global presence, envisioned a brand that mirrored their big ambitions. However, they lacked a unified identity to support their expansive vision. We were tasked with developing the brand from the ground up, crafting a new proposition and messaging, creating a new logo and visual identity and developing a new website.

Our creative thinking

We delved into Invictus’ core values and future aspirations to inform the development of a new brand proposition and messaging framework that portrayed their commitment to delivering exceptional service. We then crafted a new visual identity, redesigning their website to showcase their diverse range of facilities services.

Extending the new brand identity to various pieces of marketing collateral ensured consistency across all customer touch points. It provided a solid foundation from which they could build brand recognition and grow their online presence with their new facilities management website.

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