Our challenge
Aptem are a leading provider of education and training software that facilitate businesses in delivering online training and apprenticeship programmes. They’re well known for their expertise in employment technologies, but they wanted to take this a step further and be recognised as one of the best SaaS platform providers in the industry.
Aptem’s current website did not reflect their big ambition and so ThinkOTB were challenged with the redesign. The new site needed to accurately reflect their current position as a leading provider of employment technology, align with their long-term business strategy and showcase their updated branding.
Our creative thinking
The key priorities for functionality were ease of navigation, ensuring the user felt in control of their own customer journey, the updating and repositioning of content to make information more accessible and easier to understand, and full site optimisation to drive new business leads and increase existing customer engagement.
From the initial design brief, creation of the technical specification, asset development and through to build, the project was delivered, tested and live in 13 weeks. Feedback from Aptem has been extremely positive, and we’re continuing to work closely with them on their ongoing SEO strategy.
