ThinkOTB Agency

Changing perceptions of UK coach holidays brand Shearings

Our challenge

Shearings wanted to reposition themselves as the brand of choice for coach holiday packages in the UK and Europe. The brand was in need of a refresh and there was a need to change perception to attract new customers.

Our creative thinking

We developed a new brand positioning and integrated marketing campaign to challenge public perception, showcase the breadth of holidays on offer and drive sales. The campaign which translated across direct mail, in store, brochureware, web, social and TV was a proud statement from a company assured in their brand, which worked to uplift bookings across all target demographics.

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