Our challenge

Admiral Business, formerly known as Toolbox by Admiral, provide flexible insurance to small businesses. They were embarking on an exciting rebrand and digital transformation project to fully leverage the heritage and equity of the overarching Admiral brand whilst also reshaping the digital customer journey to deliver a hassle-free purchase experience.

Our creative thinking

The development of a new brand proposition and strapline, underpinned by insight, along with the creation of a new brand personality and compelling messaging tailored to specific target audience groups. We crafted a new logo that aligned with the existing family of Admiral logos, and developed creative concepts for a multi-channel brand launch campaign.

Through holistic, strategic thinking and a creative approach, we captured the essence of Admiral Business to develop a brand personality that will stand out from competitors, drive ROI and fully leverage the equity of the Admiral master brand.

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