Our People

Meet some of the OTB team

We’re an eclectic bunch at OTB. Among us are digital wizards, daring designers, attentive account handlers, wordsmiths and visionary leaders. All living and breathing our own brand values of: Creativity, Passion, Fun and Expertise… think of us an extension of your own family.

Mark Davies


Mark Davies has 25 years’ experience in marketing, working for some of the largest organisations in the world. A founder of the Queens Award winning OTB, he’s also the author of best-selling innovation and marketing books ‘Think!’ and ‘Making Waves’. Mark talks passionately at conferences about taking a strategic marketing approach to innovation challenges, ensuring we create the ‘want’ as well as the ‘need’.

Jo Waddington

Managing Director

Jo is testament to the emphasis we place on building lifelong careers for those who want them. In her time, Jo has worked with brands such as Benenden Health, npower, Methodist Homes for the Aged (MHA) and Visa. Jo has the remit to make sure that all clients are delighted with the service they receive – from insight to brief through to production. Working closely with all teams to ensure that the best communications strategies and creative solutions are developed.

Sarah Shuck

Account Director

Sarah is responsible for the management of key client relationships within the agency, ensuring all accounts run smoothly and all work is delivered in accordance to time and budget constraints. Having worked in the industry for over 10 years, on both client and agency side, she’s confident juggling multiple clients and projects at any given time, always delivering work that exceeds client expectations. Sarah is efficient, commercially minded and offers our clients strategic insight that sets them apart from their competitors.

Dave Easton

Creative Director

Dave is the driving force behind the agency’s creative output. No piece of creative is sent to a client without passing Dave’s desk first. He continually pushes the boundaries of what our studio team is capable of and is relentless in his pursuit for the next ‘big idea’ that will transform the prospects of our clients, across all media. In his 20 years in the industry, Dave has produced thoughtful and intelligent work for clients such as the NHS, Mastercard and West Yorkshire Fire Service, so he knows what’s needed to turn a concept into an award-winning, engaging campaign.

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