ThinkOTB developed a full creative concept which we rolled out across a suite of print and digital assets, including microsite, brochure, films, posters, flyers and event stands.
These assets helped successfully challenge the perception of who might become a firefighter, by displaying people from all walks of life in uniform. We were also eager to emphasise the sense of pride that comes with serving and protecting your local community, as being a firefighter is so much more than just a job.