As a large water, sanitation and education inter-governmental agency, WSA operate in a complex multi-national, multi-lingual, African environment. For over 20 years the organisation had been known as CREPA and now needed a new name, clear brand identity, a flexible communications strategy and training to effectively implement communications to a diverse range of audiences across the world. Our experience, realistic approach and hands on attitude to their challenges made OTB the obvious delivery partner.
WSA (Water and Sanitation for Africa) kept it simple and straightforward for everyone on every level in every country. The new logo symbolically encapsulated a stylised Africa in a simple powerful water droplet. The primary colour palette combined 2 colours that represent the healthy earth and the clean, pure water that empowers and sustains that health. The new name and identity would eventually touch almost every form of communication and media on and offline. Putting the training in place to communicate the WSA message.