As a large water, sanitation and education inter-governmental agency, Water and Sanitation for Africa (WSA) operate in a complex multi-national, multi-lingual, African environment. For the previous twenty years, the organisation had been known as CREPA and now were in need of a new name, clear brand identity, a flexible communications strategy and training to effectively implement communications to a diverse range of audiences across the world. Our experience, pragmatic approach and hands on attitude to their challenges made OTB the obvious delivery partner.
The new logo encapsulated a modern Africa in a simple powerful water droplet. The primary colour palette combined two colours that represent the healthy earth and the clean, pure water that sustains that health. The new name and identity would eventually touch almost every form of communication and media, both on and offline.