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West Yorkshire Fire & Rescue Service

Making West Yorkshire Safer

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Warming up Fire Fighter recruitment

It is seven years since West Yorkshire Fire and Rescue Service recruited wholetime firefighters. OTB were appointed to develop a region-wide recruitment campaign to ensure that effective cover is provided across West Yorkshire.

A full creative concept was developed to roll out across a suite of print and digital assets such as a microsite, brochure, films, posters/flyers and event stands.



WYFRS flyer

WYFRS Social

firetruck advert


mobile site


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  • Phone: +44(0)113 216 2820
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  • Address: Escher House, 116 Cardigan Road, Headingley , Leeds, LS6 3BJ
  • Monday - Thursday: 09:00 - 17:30
    Friday: 09:00 - 16:30
    Saturday - Sunday: Closed

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All content © 2019 outside the box. otb and outside the box are trading names of Think So Ltd. Registered office: Escher House, 116 Cardigan Road, Headingley Leeds LS6 3BJ, UK. Registered in England: 5687748