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West Yorkshire Fire & Rescue Service

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Warming up Fire Fighter recruitment

It has been over seven years since West Yorkshire Fire and Rescue Service last recruited a wholetime firefighter. OTB were appointed to develop a region-wide recruitment campaign to ensure that effective and sufficient cover is provided across West Yorkshire. A full creative concept was developed to roll out across a suite of print and digital assets such as a microsite, brochure, films, posters/flyers and event stands. These assets challenged the stereotype of what constituted a typical firefighter and expressed West Yorkshire Fire and Rescue Service's desire to diversify their workforce. 

microsite

fire

WYFRS flyer

WYFRS Social

firetruck advert

brochure

mobile site

 


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  • Address: Escher House, 116 Cardigan Road, Headingley , Leeds, LS6 3BJ
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All content © 2019 outside the box. otb and outside the box are trading names of Think So Ltd. Registered office: Escher House, 116 Cardigan Road, Headingley Leeds LS6 3BJ, UK. Registered in England: 5687748