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Iced coffee, hot new identity.

Hot new looks for a cool favourite in Europe

Unilevers Cafe Zero iced coffee was well established all over Europe, from Germany in the north to the Balearics in the south. In research, its young, on trend audience felt it looked tired, dated and it didn’t reflect modern cafe culture or the brands exciting iced coffee hit. Because otb had years of experience working on a variety of ice cream brands and had launched The Skinny Cow brand in the UK, we were the perfect partner to develop new names, propositions and identities for research in key European markets. These included Germany, France, Spain and Greece.

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