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Iced coffee, hot new identity.

Hot new looks for a cool favourite in Europe

Unilever’s Café Zero iced coffee was well established across the whole of Europe. However, market research among their target audience revealed that they felt the branding was dated and off the mark in terms of capturing the modern café culture and competing with other market leaders. Having previously worked on similar projects, OTB had the necessary knowledge and proven capability to transform the fortunes of this product. We developed new names, propositions and identities specifically tailored for individual European markets to maximise sales in each region.

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