Launching a fresh new direction from a trusted society
Established over 160 years ago, Skipton Building Society has built a reputation as a trusted, local building society with its members’ best interests at heart. To evolve for future success in a challenging market, their strategy was to offer an ‘all of life’ portfolio with a focus on worry free retirement. OTB were chosen to deliver the consumer facing proposition and identity across all media.
We delivered a coherent and contemporary set of brand guidelines that reinforced their heritage but ensured they were not solely reliant on this. The ribbons are a metaphor for Skipton Building Society and the member working in collaboration to achieve an enjoyable active retirement or pre-retirement.