A brand that performs for the worlds leader in sports data
As one of the leaders in sports data, Opta have serious international players to compete with. They required a brand proposition that made them distinctive and strengthened their status as the leading authority on sports data. OTB devised a new identity that embodied Opta and its personality. The positioning statement ‘we live sport’ elevates their standing and the tone of voice brings to life their commitment to excellence. A secondary colour palette and motion-led photographic style gives them continuity across all the sports they specialise in, both on and offline.