+44(0)113 216 2820

Opta Sports

Bringing sports statsistics to life.

A brand that performs for the worlds leader in sports data

As one of the leaders in sports data, Opta have serious international players to compete with. They required a brand proposition that made them distinctive and strengthened their status as the leading authority on sports data. OTB devised a new identity that embodied Opta and its personality. The positioning statement ‘we live sport’ elevates their standing and the tone of voice brings to life their commitment to excellence. A secondary colour palette and motion-led photographic style gives them continuity across all the sports they specialise in, both on and offline.


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  • Phone: +44(0)113 216 2820
  • Email:
  • Address: Escher House, 116 Cardigan Road, Headingley , Leeds, LS6 3BJ
  • Monday - Thursday: 09:00 - 17:30
    Friday: 09:00 - 16:30
    Saturday - Sunday: Closed
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All content © 2019 outside the box. otb and outside the box are trading names of Think So Ltd. Registered office: Escher House, 116 Cardigan Road, Headingley Leeds LS6 3BJ, UK. Registered in England: 5687748