And in that time, we’ve learnt more than a thing or two about building brands and generating sales. Our business was founded on sound direct marketing principles which have served us and our clients well since Frankie was on his way to Hollywood. Our services have evolved dramatically, embracing every advance and opportunity technology delivers but our methodology stays the same whatever the communications platform. It’s about one to one communication.
Our whole team has a massive depth of experience in the fashion, retail and home shopping marketplace. We approach every project from a fresh perspective, be it a completely new brand proposition or a simple, tactical piece within a marketing activity cycle.
Freemans Grattan Holdings (FGH):
From fashion TV commercials for the likes of bonprix to direct marketing campaigns for Kaleidoscope to brand positioning work for Freemans. We have helped Freemans Grattan Holdings (FGH) on a wide range of projects to ensure they had a clear compelling brand proposition in the marketplace and also had the marketing tools necessary to generate those all-important home shopping sales.
Our expertise also extended to helping them promote their personal account offerings too and converting one-off cash customers to credit account sales. From quick turn-around sales driving tactical marketing campaigns to longer more strategic brand positioning campaigns, we’ve been an integral part of the FGH success story in the UK.
With the outdoor activity clothing market in a boom, Vrag Hoppers need to increase the awareness of their durable outdoor activewear against stiff competition from the likes of North Face. We helped them do just that by looking at creating them a stronger multi-channel presence that was initially built on strengthening their catalogue and mailings offering.
From there we helped build a stronger online presence that then helped to feed into physical stores and concessions throughout the UK so people could see and touch the high-quality outdoor ranges for themselves. We also took a fun approach to their brand look and feel to ensure their customers (who were primarily older) saw Crag Hoppers as the not-too serious approachable outdoor brand that had a great range of offers as well as quality outdoor gear.
NEXT looked to OTB to help drive more use if their NEXT Directory and create more multi-channel customers, which involved engaging them instore and online and showing them the value of the Directory. With the marketing mission accomplished on that challenge it wasn’t long before they came back to us with another challenge… launch the Directory in the USA, Germany and Australia.
We love a marketing challenge at OTB and we already had extensive experience of marketing in foreign countries after launching several other brands overseas. We took our experience and applied it to a wide range of marketing materials to ensure there was a strong cultural fit in terms of design and also regionalised models were used so that nothing jarred in terms of the all-important look of the fashions on show. Needless to say all the launches went incredibly well and OTB moved onto our next marketing project with NEXT.