Kemps Architectural Lighting have a global reputation for helping architects, designers and specifiers bring their illumination ideas to life in the brightest possible way. Unfortunately, none of their communications lived up to their hard won reputation. We created a sharp new identity that echoed the contemporary architecture Kemps lighting solutions are designed for. The message hierarchy and proposition ‘Inspiration, Illumination, Realisation’ helped tell their story in a clear, concise and creative way. The identity rolled out across an all new website, high quality brochures, vehicle liveries and building signage.