Kemps Architectural Lighting have a global reputation for helping architects, designers and specifiers bring their illumination ideas to life in the brightest way possible. Unfortunately, their communications fell short of their hard-earned reputation. We created a dynamic new brand identity that mirrored the contemporary architecture Kemps’ lighting solutions are designed for. The message hierarchy and proposition ‘Inspiration, Illumination, Realisation’ helped convey their story in a clear, concise and creative way. The identity was rolled out across a newly designed website, high quality brochures, vehicle liveries and building signage, ensuring Kemps’ communications were reflective of their renowned reputation.