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Focusing on client retention

Launching an internal campaign to bring about cultural change

Independent Vet Care launched a campaign to their network of vet practices to highlight the benefits to pets, pet owners and veterinary practices of proactively forward booking appointments. The objective was to change the mindset and process of how practices re-book appointments to keep pets healthy, clients happy and ultimately increase the performance of practices.

The launch campaign collateral consisted of:

  • Roadshow promotional giveaways
  • Pukka packs for the clinical directors
  • NAG (Next Appointment Gurus) packs¬†¬†
  • Waiting room marketing materials
  • Staff training materials
  • Online e-learning module for practice staff

IVC sweets

IVC Marketing Material

IVC Leaflets

IVC brochures

IVC appointment cards

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