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Focusing on client retention

Launching an internal campaign to bring about cultural change

Independent Vet Care launched a campaign to their network of vet practices to highlight the benefits to pets, pet owners and the practices of proactively forward booking the next pet appointment. The objective was to change the mindset and process of how practices rebook appointments to keep pets healthy, clients happy and ultimately increase the practices’ performance.

The launch campaign collateral consisted of:

  • Roadshow promotional giveaways
  • Pukka packs for the clinical directors
  • NAG packs for the Next Appointment Gurus
  • Waiting room marketing materials
  • Staff training materials
  • Online e-learning module for practice staff

IVC sweets

IVC Marketing Material

IVC Leaflets

IVC brochures

IVC appointment cards

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