+44(0)113 216 2820

First Utility

A better way for First Utility.

First for new brand direction

As an emerging competitor, First Utility wanted to challenge the monopoly held by the ‘big six’ energy companies by offering competitive rates and petitioning government to enforce a quicker switching process. We developed a powerful strapline, ‘There is a better way’, which clearly identified them as a challenger brand. We then launched the new brand to the First Utility internal team and rolled it out across several tactical communications. Our role as brand ambassadors continues today as we ensure all marketing activity maintains and builds upon this proposition.

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  • Phone: +44(0)113 216 2820
  • Email:
  • Address: Escher House, 116 Cardigan Road, Headingley , Leeds, LS6 3BJ
  • Monday - Thursday: 09:00 - 17:30
    Friday: 09:00 - 16:30
    Saturday - Sunday: Closed

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All content © 2019 outside the box. otb and outside the box are trading names of Think So Ltd. Registered office: Escher House, 116 Cardigan Road, Headingley Leeds LS6 3BJ, UK. Registered in England: 5687748