The ‘direct effect’ really has the desired effect.
Holidays are so important to everyone. We imagined how it would feel when Direct Holidays gave holidaymakers the holiday they want, in the place they want, at the time they want, at the price they want - all with no hidden extras and a low, low deposit. It would feel amazing - from planning a holiday right through to their return home. It would be...‘the direct effect’. It had the desired effect.