The ‘direct effect’ really has the desired effect.
Holidays give us all the respite we crave. We envisaged the look on the face of holidaymakers when Direct Holidays delivered on all aspects of a break away; the type of holiday they want, the destination, at the right time of year, all for an affordable price and low deposit. So, we set about capturing this feeling and the ‘Direct Effect’ campaign was born. Activity included; TV, radio, website, outdoor, direct mail, the in-store environment, brochures and a variety of guerrilla projects – all of which were a resounding success as the campaign over delivered on all key objectives.