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Defra on target to turn green.

Changing attitudes, a day at a time.

To help Interserve and Defra achieve their internal targets for environmental saving, we had to create a campaign with the power to shift employee attitudes. We designed this thought-provoking internal communications campaign that encouraged team members to think about the environmental
implications of their actions. By deploying communications in every corner of their workplace, it was no longer an option to ignore the destructive nature of their behaviour and the campaign acted as an agent for change among the workers.

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