Shifting attitudes with green ideas for Defra

Interserve and Defra both had internal targets for environmental saving. To achieve this, it was essential that their employees were on board with the necessary changes that they needed to make. OTB were brought in to devise and roll out a campaign that had the power to shift employee attitudes.

We designed a thought-provoking internal communications campaign that encouraged team members to think about the environmental implications of their actions. By deploying communications in every corner of their workplace, it was no longer an option to ignore the destructive nature of their behaviour and the campaign acted as an agent for change among the workers.

A truly interesting creative challenge that touched every part of the agency and we fully delivered our best on

Dave Easton
OTB Creative Director

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