Giving a heritage brand a new lease of life

Benenden Healthcare Society were the UK’s largest, low cost discretionary mutual healthcare provider for the public sector. However, their brand identity was outdated and membership acquisition was in decline, which meant the overall positioning and proposition needed to be revised.

OTB were appointed as the lead agency to provide strategic and research services, proposition evolution and rebrand implementation for their ‘Open Eligibility’ campaign.

Out of this work, ‘Benenden Health’ was born – a modern and accessible brand which pays homage to their roots. Our work strengthened their appeal and standing among current and future members, reminding them that Benenden are more than just a reliable healthcare provider.

Benenden Imagery
Benenden Photography

Benenden Photography
Benenden Photography

Benenden Photography
Benenden Video
Benenden Brochure
Benenden Mailout
Benenden Mailout
Benenden Powerpoint
Benenden Stationary
Benenden Logo

Benenden Identity
Benenden Insurance Logo

Benenden Cup

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