Helping bonprix remain relevant in retail

In the cut-throat world of retail fashion, staying ahead of the curve and remaining competitive is a daily battle. We’ve been entrusted over the years to work consistently with bonprix, delivering marketing and communications that ensure their stylish and varied clothing range remains attractive to shoppers.

We’ve completed a real variety of work for bonprix over the course of working with them – everything from TV idents, online animations, internal tone of voice guidelines, innovative social media concepts and results focused e-shots and inserts. Our deep understanding of bonprix as a brand and its proposition means we were perfectly placed to consistently deliver ideas that challenge and wow consumers.

We love fashion advertising and the chance to bring the bonprix collection to the world was a fun project that achieved impressive sales

Joanne Waddington
OTB Managing Partner

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