+44(0)113 216 2820

Benenden

A new identity for a new era.

A new identity for a new era

Benenden Healthcare Society were the UK’s largest, low cost discretionary mutual healthcare provider for the public sector. However, their brand identity was outdated, and membership acquisition was in decline which meant the overall positioning and proposition needed to be revised. OTB were appointed as the lead agency to provide strategy and research services, proposition evolution and rebrand implementation for their ‘Open Eligibility’ campaign. Out of this work, ‘Benenden Health’ was born – a modern and accessible brand which pays homage to their roots.


Share This Page:

Want to work with us? Feel free to Say hello

Contact Us
  • Phone: +44(0)113 216 2820
  • Email:
  • Address: Escher House, 116 Cardigan Road, Headingley , Leeds, LS6 3BJ
  • Monday - Thursday: 09:00 - 17:30
    Friday: 09:00 - 16:30
    Saturday - Sunday: Closed
SAY HELLO

Latest Tweet

Privacy policy

All content © 2019 outside the box. otb and outside the box are trading names of Think So Ltd. Registered office: Escher House, 116 Cardigan Road, Headingley Leeds LS6 3BJ, UK. Registered in England: 5687748