+44(0)113 216 2820


A new identity for a new era.

A new identity for a new era

Benenden Healthcare Society were the UK’s largest, low cost discretionary mutual healthcare provider for the public sector. When they decided to embark on ‘Open eligibility’ they asked OTB to be the lead agency from strategy and research to proposition evolution and rebrand implementation.  The agency created a new caring, contemporary consumer brand which expressed the society’s mutual values we explored new territories, propositions, messaging hierarchies, identities, campaigns, image styles, structure, colour palettes and fonts. After insightful research ‘Benenden Healthcare Society’ became ‘benenden health’. It’s simple, modern, accessible and still acknowledges it’s routes. 

Share This Page:

Want to work with us? Feel free to Say hello

Contact Us
  • Phone: +44(0)113 216 2820
  • Email:
  • Address: Escher House, 116 Cardigan Road, Headingley , Leeds, LS6 3BJ
  • Monday - Thursday: 09:00 - 17:30
    Friday: 09:00 - 16:30
    Saturday - Sunday: Closed

Latest Tweet

Privacy policy

All content © 2019 outside the box. otb and outside the box are trading names of Think So Ltd. Registered office: Escher House, 116 Cardigan Road, Headingley Leeds LS6 3BJ, UK. Registered in England: 5687748