A repackaged Shearings for the modern senior

Shearings is Europe’s largest coach tour operator. In fact, for some customers, that is all they do. Shearings wanted to reposition themselves as a travel brand. Yes, they do offer exceptional coach tour packages, but this only scratches the surface in terms of what they do.

Yo help them, they came to a marketing agency that delivers “wow”, and clarity and compelling creativity to sort out their brand and what they stand for. They wanted OTB to create a marketing and advertising campaign that challenged public perception, drove sales in the quiet January period and demonstrated the sheer breadth of holidays available in the UK, Europe and beyond.

As part of the brand strategy, the positioning statement ‘This is’ was developed to assist this change in perception. ‘This is’ serves two purposes: it acts as a proud statement from a company assured in their brand, and when used alongside picturesque landscape images, it serves to alter the expectation of what a Shearings holiday involves. 

From the strategy to the final execution we took great pride in looking after this beloved brand.

Joanne Waddington
OTB Managing Partner

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