The chutney market in the UK was stagnant and didn’t appeal to youthful audiences. The English Provender Co. created a new proposition of chutneys: a range of five boldly flavoured relishes and salsas, named Ravish, designed to shake up the market and cause a stir. They tasked OTB with taking their new daring combinations to the masses.
We designed and built a vibrant website that was in keeping with their new brand and their bold, daring range of flavours. The new site was user friendly and informative, but above all inspired consumers to push the boundaries of what they think a delicious chutney should look and taste like.
The website embodies the disruptive personality of the Ravish brand and acts as a great introduction to the quirky range of products. Visitors to the site are greeted and intrigued by something that is totally different to the market competition – GIFs lift static product images and playful copy descriptors for each flavour capture consumer imagination. The product range has since been rolled out in Tesco and Waitrose stores.
Developing a brand with the zesty and colour of the ingredients was what we aimed to do here at OTB and we sure delivered.